I know that’s a picture of a Yeezy, but in this video at 3:23 seconds a topic I’d love to bring up in a board room for discussion takes place. When I talk about mainstream retail vs specialty retail, I’m talking the difference between walking into Chiappetta Shoes Inc and walking into a Shoe Palace. Those who…
The question that was posed in several stores was, “Do you think the way the sneakers are presented in the store contribute to the ability to sell the footwear?” In one store the most recent releases are presented inside of display cases like jewelry. In other stores the shoes are placed on tables by brand…
Under Armour adidas Champion Fila Reebok Izod Quick point out the Reebok. I know this isn’t a class and you can’t talk to me, but I’d like for you to tell me how long it took you to point out the Reebok. Now I want you to look at this picture below and guess where…
There are a few things that I have to get out of the way when speaking with employees at sneaker retail. Nike/Jordan Brand runs the world and Yeezy is second You are not going to get a store full of Air Jordan 11s or Yeezy You will not get a customer excited to speak with…
The Air Jordan 1 High OG ‘Black/Red’. dropped on Black Friday and missed its target completely. I headed out early on Black Friday. My goal was to see how difficult it would be to navigate sneaker retail outlets. The results were not surprising as I told a number of store managers prior to Black Friday…
When The Sports Authority went into bankruptcy it shook the sneaker world. The chains owed Nike and Under Armour money and the absence of the retail outlet shook the sneaker industry for almost three years. Other retail outlets have filed for bankruptcy, but the recent filing by Shiekh Shoes is a direct response to what…
David Benoit and Sara Germano of the Wall Street Journal broke the news that Pershing Square, who has only been invested in Nike for less than 2 quarters, cashed out today to the tune of 100 million. The typical assumption when a company sells a large holding is that the business could be headed for…
Nike is trotting out a pricey sneaker with self-tying laces, a high stakes test of the company’s technology investments and efforts to sell more products directly to consumers. (photo Eduardo Munoz) Source: With $720 Self-Tying Sneaker, Nike Loosens Ties to Retailers – WSJ While most people are analyzing the Nike HyperAdapt shoe as technology, or…
Source: adidas Training and Bumble Unite to Disarm Gymtimidation by Helping the Community Discover their Ultimate Gym Buddy In a post on adidas Running, I delivered a discussion on differentiated instruction as it relates to reaching new runners. The purpose of the post was to establish that running as a sport is intimidating and…
0:00 Intro Nike may have reached a peak in 2023 but their redeeming quality is an ability to lock down real estate in the right areas. The data in SNKRS and the Nike app provides considerable insight into where the brand should open physical doors. While footwear and apparel are the obvious drivers of revenue,…
Video Breakdown 0:00 Intro 0:57 Nike Demand 4:57 Retail Offsets Poor Decisions 8:35 Slow Sales and No Challenges 12:51 The Annual Air Jordan 11 Drop 16:30 Nike and Marketing 1.The Demand for Nike Never Stops Right now, on Amazon, a Seller Central Account can open a Selection Recommendation for shoes currently in demand. The first…
Source: Nike Interact Run Quietly introduced on September 18th, the Nike Interact Run provides evidence of a discussion I shared when major sneaker industry analysts stated performance running was slow: Why People Should Stop Saying Performance Is ‘Soft or Slow’ 5 years ago, I explained that the 65-dollar Tanjun was a running shoe. While it…
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The Lebron XX returns with a green, red and white festive theme. This shoe is full of fascinating details. The tongue, swoosh and outsole are covered in a classic wallpaper like, swirling design. The shoe feels like a tree ornament. Continuing with the Christmas theme, the shoelace lock looks to be inspired by a snowflake or possibly an ornament. Looking into the shoe, the insoles have a childhood picture of LeBron on one side, and on the other side there is what appears to be a mural in a “I” shape. This is an impressively detailed shoe.
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NIKE, Inc. Reports Fiscal 2023 Fourth Quarter and Full Year Results — NIKE, Inc. BEAVERTON, Ore., June 29, 2023 — NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2023 fourth quarter and full year ended May 31, 2023. Full year reported revenues were $51.2 billion, up 10 percent compared to prior year and up…
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown 3 to 5 years, that’s how long a business takes to reflect the true momentum of the company. After monitoring and watching the introduction of websites and the growth of businesses in the sneaker industry, I developed a theory that…
Nina Chanel Abney’s undefinable style steers the Air Jordan 2 into a bold new lane. Maintaining the sleek look of the ’86 icon, this version harnesses Abney’s artistic sensibility to make a powerful statement. The rich mixture of textures on the upper is highlighted by artisan detailing, a new perf pattern and flashes of…
Our RTFKT World Merging experience is now live! Connecting virtual and physcial worlds through NFTs and WM Chips Embedded in our iRL Products. pic from Steven Vasilev on LinkedIn Source: Steven Vasilev on LinkedIn: Our RTFKT World Merging experience is now live! Connecting virtual | 78 comments Note: This post is an exercise in argumentation….
WE KNOW. IT’S A LOT TO TAKE IN. Source: What Just Happened? The love/hate relationship with Nike’s SNKRS app generates the type of engagement brands dream about. Fans on SNKRS miss out on products and the engagement on Sneaker social media skyrockets. Fans win kicks on the SNKRS app, and the engagement propels to an…
Nike’s share price took a tumble on this note from Nike’s Balance Sheet Inventories for NIKE, Inc. were $9.7 billion, up 44 percent compared to the prior year period, driven by elevated in-transit inventories from ongoing supply chain volatility, partially offset by strong consumer demand during the quarter. I’m not diminishing that taking on this type…
The pace of Nike store openings is accelerating as the sportswear giant continues its shift to more direct sales. Source: Nike is aggressively opening new stores as it pushes forward on its plan to sell directly to consumers. Wall Street isn’t sold on the strategy. Business Insider delivered a list of Nike store openings taking…
Spring and summer 2022 offer an array of products that move Nike closer to meeting its 2025 sustainability targets, all while treading a little lighter on the planet. Source: Move to Zero Collections Spring Summer 2022 Official Images Nike consistently promotes their commitment to sustainability. The Move to Zero program is admirable, but introducing collections…
Foot Locker shares are tumbling after the retailer forecast revenue to drop in 2022. Source: Foot Locker shares sink after retailer says 2022 sales will fall as it expects to sell fewer Nike products This is not gloating. I have a lot of friends at Foot Locker and it pains me to read a post…
