What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Nike Retro GTS Women’s Shoes. Nike.com StockX continues to overcome the four year slump with strategic adjustments that allow the site to…
Source: eBay Celebrates its Sneakerhead Community by Releasing a Collection of the Greatest Kicks Never Sold I ran across a smart paid promotion with Jazerai Allen-Lord for eBay’s Inside Drop Campaign: https://www.instagram.com/reel/CT5N3tuF64k/?utm_medium=copy_link The reason this is smart, is because instead of simply using influencers to sell eBay as “cool”, influencers who don’t really sell sneakers,…
Most Popular Style In a micro to macro comparison, to focus solely on the top ten sneakers sold, short changes the discussion. If I sold 382 pair of shoes, what is the ratio and comparison to the greater economy? That’s not clear at all. A micro set of data is best utilized to look at…
Let’s revisit July to get a better grasp on how August shaped up. July had a lot of Dunks. August, I didn’t win hardly any raffles so the number of Air Jordan 1 and Dunks decreased. Here is what I wrote for July: The Average Resale Price in July on StockX was $129.68. This number…
August was slower because I took a week and a half off to take my son to Miami to start his freshman year. This brief disruption allowed for a group to encroach on the wholesale account I set up in July. Although the time away from the business allowed me to assess how everything operated…
What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Jordan Point Lane Infrared There is an overemphasis on the classics by many “sneakerheads”. There is always contention between those who consider…
Learn about Allbirds’ Plant Leather (aka vegan leather). For way too long, fashion companies have relied on dirty synthetics and unsustainable leather, putting speed and costs before the environment. We wanted to put an end to that with a 100% natural, plant-based leather. Source: Plant-Based Leather Shoes | Sustainable Leather Alternative From Natural Materials |…
This pair of shoes was bought by my teammates while I was out of the office. I am the authenticator, and I haven’t trained everyone on how to capture every aspect of a fake shoe. We typically never get caught slipping, but in this instance one of the guys was excited about picking up the…
Source: NEW BALANCE & SYDNEY MCLAUGHLIN UNVEIL THE STAR ATHLETES FIRST SIGNATURE COLLECTION I was reminded by the team at New Balance that they couldn’t share or highlight their athletes during the Tokyo Olympics. As soon as the event ended and the window of restriction was over, New Balance jumped in and launched a signature…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear both are merchandising with duplicate models on the wall. Every retailer is doing this. The Jordan wall might as well be taken down. Even with duplicates, there are about six pair total in that section. Stores are relying heavily on apparel. Jordan Brand is in limited supply…
The Average Resale Price is going up. My average on the gross amount sold on StockX was $129.68. This number blows away previous resale averages which hovered between 98 and 107 dollars. Why did the price increase so much? As mentioned above, Space Jam 2, LeBron 8 Retro releases like the South Beach and an…
I had 469 transactions in July 2021. That’s a jump back towards normal and doesn’t account for the number of wholesale transactions. I sold approximately 800 pair of shoes in wholesale. These shoes go on to be sold in retail outlets and on third party digital outlets. The wholesale is extremely limited in style, and…
Instead of rewriting the wheel, I’m going to begin this month with how I started last month. I will add this at the start, the hype and interest in resale, the money flowing into startups and people touting that they have the next big thing, all of it is false. Resale is flat and I…
100% Authentic. These are the actual pictures. Source: Size 10.5 – Nike Blazer Mid 77 Vintage White Black 2019 I sold the shoes pictured in this post on StockX. When I sent the shoes, they were in perfect condition, brand new. By the time the box reached StockX, or when someone pulled the box out…
This new iteration of the Air Jordan 4 Retro has been labeled the Oreo 2021. This is because there is a previous “Oreo” 4 that is mostly black. This new version looks like a model that MJ could have worn during his time with the Bulls. The construction is fantastic and one of the most…
Average Sold Price In previous RRA’s I haven’t broken down my profit. I’d like to do that here, but it will be confusing. I’ll try to make it as clear as possible. First I’ll give you the Average resale price of the shoes sold on StockX which was $112.62 before fees. After StockX fees, the…
Number of Resale Transactions in June 2021 I had 292 transactions in June 2021. The majority of footwear sold was in the mid-tier price range. This again reinforces the majority of sneakers sold aren’t at the high to premium end. There has to be a caveat here. If you reach out to a reseller who…
Note: The RRA is based on my own sales numbers. This microset of data is meant to inform and I use it to make predictions about the sneaker industry. My ratio analysis consists of data pulled from utilizing third party marketplaces and wholesale relationships. The in-store analysis is my own research and does not reflect…
BEAVERTON, Ore., June 24, 2021 — NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2021 fourth quarter and full year ended May 31, 2021. Source: NIKE, Inc. Reports Fiscal 2021 Fourth Quarter and Full Year Results $NKE blew beyond analysts’ estimates. I recall discussions stating that Nike removing accounts could be problematic. I…
Source: https://arch-usa.com/replacing-the-air-force-1-after-losing-a-nike-account/ In February 2021, I reported on Nike removing accounts from retailers. In that video I showed the Air Force 1 all white as one of the best-selling models of any shoe released. It’s common knowledge that almost everyone has a pair of Uptowns. The classic all white is a year-round staple, but as…
Source: Ultimatewaffle When the Ave Pro was launched, I thought it would transition the buyers who arrived to Vans, as the brand became a hot legacy option a few years ago, to newer Vans product. The Ave dropped in 2019 at the tail end of when the Yacht Club Old Skool and an abundance of…
This is the report for May 2021. I made a lot of adjustments in May. Access to my primary stream of shoes shifted. Stores still weren’t getting a lot of releases on time, but this doesn’t matter because with discounts being removed by stores like Foot Locker, and new restrictions being reinforced on buying limits,…
