Does adidas’ Liquidating More Yeezy Inventory Change the Decline in Resale?

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Today adidas announced a further release of YEEZY inventory with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, adi Source: adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate On the adidas site and throughout…

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Is the Downward Trend for Sneakers Simply a Seasonal Swing?

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The last three months website traffic for Footlocker.com decreased 4.73%. Finishline.com decreased 6.10%. Hibbett.com dropped 6.37%. These are all stores heavily reliant on the Nike Wall. Meanwhile Nike’s site remained flat with only a 0.85% decrease in traffic with an incredible 153.7 million visitors. Nike’s visitors obliterate the website traffic of its wholesale partners. This…

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How Sneaker Resale Validates Trends

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Note: When reselling reverts to only hyped and limited products, the sneaker market is trending down. A healthy general release market in third party sales is a good thing. In a recent discussion with Matthew Kish of Business Insider I utilized resale data to show a slowdown in the sale of Nike footwear. While I…

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    State of Sneaker Resale April 2023

    This paper is a short discussion on Sneaker Resale looking at the recent decline in sales on third party platforms like eBay and StockX, while showing how demand is still there for the products on a platform like Amazon.

    Chapters

    Ch. 1    Trending          .           .           .           .           .           .           .           .           .           pg. 1

    Ch. 2    Selling?            .           .           .           .           .           .           .           .           .           pg. 7

    Ch. 3    StockX’s Mistake         .           .           .           .           .           .           .           .           pg. 10

    Ch. 4    The Factors      .           .           .           .           .           .           .           .           .           pg. 11

    Important Data Sets for this Paper

    Amazon High Demand Recommendations

    Why is this important?

    The CSV Recommendation Shows what products are in high demand on Amazon. The most important aspect is the average price the product sells for vs how much the product sells for on StockX or eBay.

    eBay Year over Year December 21 – March 22 vs December 22 – March 23

    Why is this important?

    These eBay graphs provide an opportunity to compare the decline of sales on eBay in previous years to the growth of sales on eBay after Nike began negatively discussing StockX during the ongoing lawsuit. These graphs also show the decline in sales of the most resold items.

    Individual Seller Detailed Page Sales and Traffic

    Why is this important?

    A limited set of information, but extremely important in establishing how well a seller performs on Amazon with product that can also be sold on StockX.

     

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    Sneaker Stats | Jordan Brand Dominates the Weekend

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     https://arch-usa.com/search-and-sales-data-for-the-air-jordan-1-chicago-lost-and-found-dz5485-612/ Jordan Brand could literally dominate every weekend now that adidas and Yeezy have parted ways and the Three Stripes is sans flagship sneaker to drop for the hype and style conscious consumer. This doesn’t mean that the data isn’t compelling to look at. When the Lost & Found Air Jordan 1 released (link above),…

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    Steven Vasilev Sharing the RTFKT x Nike WM Chip Offers an Interesting Aspect in the Kool Kiy and OMI Lawsuit

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    Our RTFKT World Merging experience is now live! Connecting virtual and physcial worlds through NFTs and WM Chips Embedded in our iRL Products. pic from Steven Vasilev on LinkedIn Source: Steven Vasilev on LinkedIn: Our RTFKT World Merging experience is now live! Connecting virtual | 78 comments Note: This post is an exercise in argumentation….

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    Black Friday Sneaker Data 2022 Part 1 | How Resale Platforms are Being Shaped by Nike: eBay Sneakers

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    Shop sneakers with confidence—just look for the Authenticity Guarantee checkmark. images via eBay Source: eBay Authenticity Guarantee for Sneakers The discussion around excess inventory in various segments of retail is focused on slow sales due to a glut of product. In the sneaker segment, one of the narratives has been that Nike, who saw in…

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    The Top 10 Sneakers to Resale on Amazon

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    There is a consistent misunderstanding and undervaluation of the resale marketplace for sneakers. While GOAT, StockX and eBay get the most coverage as resale platforms, Amazon remains the place for resale that more accurately reflects the retail environment. I’ve always stated that there are various forms of sneaker resale. One form assists retail with removing…

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