Source: adidas NEWS STREAM : adidas Originals NMD Photo Experience NYC – Curated by Jonathan Mannion While Nike is premiering an Air Pegasus CDG at the Met Museum of Art adidas remained gritty and hit the streets of NYC this past weekend to deliver the NMD as art through the lens of Jonathan Mannion….
Inspired by Terminator II, Silicon Valley-based Source: Meet the Partner Behind the Newest adidas Shoe ‘Futurecraft 4D’ GamePlan gave us a behind the scenes look at Carbon the team behind the adidas Futurecraft 4D tech. Check out the video below. The Source link has an in-depth article and interview so click through and check it…
adidas by Stella McCartney combines design with purpose for launch of Parley Ultraboost X Source: adidas NEWS STREAM : ADIDAS BY STELLA MCCARTNEY COMBINES DESIGN WITH PURPOSE FOR LAUNCH OF PARLEY ULTRABOOST X adidas recently stated that they wanted to reach 5.3 Billion in sales in the US market. They hit 3.6 Billion last year in…
The Prep Baseball Report and adidas today announced they have entered into a multi-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and acces Source: adidas NEWS STREAM : adidas and The Prep Baseball Report Announce Partnership When Sonny Vaccaro decided that the best marketing tool a footwear…
Adidas and Stella McCartney is one of the original marriages between athletic performance and high fashion. More importantly, in a business where “what have you Source: Adidas x Stella McCartney Editorial – Bodega Bodega is one of the best multichannel options on the web for sportswear. They have a unique approach that can be considered…
Source: adidas NEWS STREAM : adidas Reveals New Product for ‘Arthur Ashe Tribute Collection’ adidas is making sure that it is handling the Black History Month launch of the Arthur Ashe collection with a confident cool that expresses a respect for the pioneer and civil rights tennis legend. While apparel is merely a representation of…
Source: adidas NEWS STREAM : adidas by Stella McCartney debuts its Spring/Summer 2017 collection sprinter Octavious Freeman Okay, diverse may be a reach, but in the world of footwear and apparel, women have often taken a backseat in the presentation of sports to a market that has now become impossible to ignore due to the power…
Originally posted on Housakicks Adidas is definitely capturing a part of the basketball market with Harden, Dame on their side. These are charismatic guys who are also good-natured and liked by many in the basketball world. Adidas recently unveiled their Black History Month collection, and this year the late Arthur Ashe took the spotlight. He was…
Making trainers with robots and 3D printers Source: Adidas’s high-tech factory brings production back to Germany I’ve mentioned Speedfactory on the site several times. I’ve also discussed why Nike’s Express Lane is so important. This article on the Economist gives a breakdown on the process of how the Speedfactory will bring ideas to fruition for…
Visit NikeInc.com for more information Source: Nike News – NIKE, Inc. Reports Fiscal 2017 First Quarter Results I won’t take a lot of time to write a lot on this, but this report is what Adidas and Under Armour didn’t want to hear today. Contrary to Wall Street’s projections, Nike actually outperformed expectations. Even with…
Source: adidas Originals ‘Artist in Residence’ Showcase When a store opens the entire goal is to generate foot traffic which could potentially turn into conversions. In other words every part of your store has to be monetized. More important however is merchandising. The way a store looks tells a story and that story shapes the…
Source: Carmen Jorda Unveiled as latest Face of adidas by Stella McCartney Carmen Jorda shares her excitement for the collaboration: “I am so proud to have joined the adidas by Stella McCartney family. I work in a very male-dominated industry, so I constantly have to prove I deserve to be where I am. “I love the…
Source: Why Adidas Is Suddenly Killing It This may be one of the most comprehensive posts I’ve seen on adidas in a very long time. Dallas Stokes shared this on Facebook and since it’s Turkey Day #nodapl I’m sharing it because although it is long it is very informative. Click the source link and check…
Source: adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST Well damn! I mean everyone in the sneaker industry knew that Yeezy has completely transformed the level of cool of adidas in the US and abroad, but this takes the relationship where Nike would have never taken it. While…
video from Highsnobiety My thoughts on Kanye and his fashion show: The guy has been in a dark place since his mom died. As an artist everything he’s done has represented that pretty much. Consider that My Beautiful Dark Twisted Fantasy released with a 30 minute movie that showed the destruction of a Phoenix and the…
StockX is a private company with a massive amount of fundraising under its belt. The company is moving into a position where there won’t be another funding round. The company will have to IPO. In the first post in this series, I explained why the platform implemented guardrails to offset a slow market. Throughout this…
Compressed Lifecycle is the biggest issue in the sneaker industry (really, it’s sustainability but that’s a different discussion that’s coming). Brands who haven’t decided to chase a weekly drop schedule are seeing the benefits of patience bolstered by disciplined supply chain policies. When a brand chases a number to give investors what they want, versus…
Listen to the article: The sneaker industry needs nuance. Instead, the business is often looked at in extremes. Either, The sky is falling, or kicks are the hottest alternative commodities in the world. Discussing the reality of the industry isn’t exciting. It’s much easier to capture attention with complaints or praise. I’ve discussed in the…
Source: The State of Resale 2024 – StockX Whether the sneaker industry will admit and whether sneaker culture likes it, StockX is the measuring stick for the business of kicks. The site provides a bevy of data on trends and is capable of supplying real time indicators of brand heat. This doesn’t mean the platform…
Men’s Running Clothes & Shoes: Extra 30% Off Sale | adidas US This link is how the url is shown when pasted into an article or post. adidas US Running| Three Times the Motivation for your Run is an item of copy I took 5 seconds to write, and I would have used it…
Sneaker enthusiasts will argue that 2014 was the year Ye turned adidas into a player. Runners will say the UltraBoost was the engine in adidas’ rise in popularity. I’ve written that adidas’ timely drop of the NMD propelled the company forward. Every theory is a part of the whole. adidas changed leadership, sold off underperforming…
Today adidas began a further release of YEEZY inventory with a range of existing products being available in phases over the coming weeks across the world. Source: adidas announces further release of existing Yeezy products Yeezy x adidas sneakers only had value due to their ability to be resold. They weren’t performance models. They weren’t…
