After a historic summer season, Nike is doing more to improve the well-being of communities through play. Source: Nike Sport Changes Everything 2019 There are two things taking place in this post: A reintroduction to Nike’s Key Cities strategy An introduction to Nike’s Sport Changes Everything strategy While the two topics appear to be completely…
Yesterday I wrote a post stating that New Balance has not been utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to…
Source: NEW BALANCE LAUNCHES A PREMIUM 3D PRINTING PLATFORM There has to be a careful approach when discussing 3D. Brands tend to use the label of 3D when discussing scanning options for fit. This is not what New Balance has done in this instance. A discussion on 3D fit would make New Balance first in…
Stephen Green (https://twitter.com/PDXStephenG) is the Founder of Pitch Black and one of the top minds in the investment and venture capital community. His Ted Talk is must see tv and his insight into all things Portland is expanding beyond the Northwest to every state because of his passion for helping entrepreneurs. This morning as StockX…
NBA star Shaquille O’Neal is nostalgic for Reebok’s heyday in the ’90s, when he had an endorsement deal with the brand. “I want to bring them back,” he says. Photo by Lisa Lake/Getty Images for Reebok Source: Shaquille O’Neal says he wants to buy Reebok It’s not exactly Shaq alone as he wouldn’t have the…
Gorecki shares his inspiration behind his recent collaboration with Reebok and advice for those looking to make an unexpected move in their career. Source: How Jimmy Gorecki Went From Professional Skateboarder To Successful Streetwear Designer I’ve written over 7 posts on No.One since I discovered the brand in late 2017. I attempt to spend time…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates While it’s really difficult to write and gain a response from every brand to confirm that ASICS is the first company to create…
A few months ago I wrote that adidas had combined with an accelerator program in Paris and they created an incubator that included over ten tech companies. The constant investment into tech appeared to be primarily in the digital space. adidas Sets Up at Platform A in Paris | The Battle for Startups In the…
Instead of focusing on the shoe I go on a discussion about the temporary, faux outrage over Black History Month sneakers. I discuss the fact that as one of the few black owned sneaker companies (twice) my brand was never covered or written about. I also discuss that the outrage over sneakers celebrating history accomplishes…
Source: SS19 UA Sportstyle Apparel I browse at least 20 different websites every morning and I visit at least 1 store a day. Retail dives and constantly researching what’s happening in the footwear and athletic space (while also selling 20-40 pair of kicks per day) has given me a unique perspective that has been borrowed…
Overtime has teamed up with Converse to provide fans with a one-of-a-kind basketball experience called Overtime Takeover. Source: Overtime Takeover x Converse give us a glimpse into the future of ball Nigel D’Souza dropped a dope post on an upcoming promotional event featuring Converse collaborating with startup media company Overtime. In this post Nigel delivers…
Synthesizing Converse’s deep hoops heritage and utilizing the latest in NIKE, Inc., innovation, the all-new shoe releases in May. Source: The Converse All Star Pro BB with Drop-in Nike React midsole When I began to write about marketing I developed a concept and used that concept to discuss Nike’s drop of the Kyrie 4. Why…
Source: Charles Johnson on how PUMA creates a breathing shoe with the help of bacteria – PUMA CATch up In one of the best posts I wrote in 2017 I gave a lot of insight into PUMA and adidas and where I thought the companies could be headed. Two years later I’m taking the time…
Source: The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes I recently wrote a post on adidas’ decision to launch an initiative to feature women’s sports on a streaming media platform: adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports The context of my recent book is…
I follow a lot of brands. If you take the time to browse through the section on this site called Dope S–t I Like: https://arch-usa.com/category/dope-s-t-i-like/ You’ll find that I write about brands other sites don’t really cover. Today I took a moment to drop this post on the brand KangaROOS which I haven’t seen…
The NCAA is a sham and the entire system at the High to Mid Major level is slavery. I didn’t play D-1 High Major basketball. I played JUCO basketball. I will always explain that I was a head basketball coach and as a recruiter and camp coordinator I sent players to schools at every level…
It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at…
Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…
(photo via adidas) In the following video from Kare 11 it’s explained that the new IG shopping experience is primarily targeting women. 20 Brands have been included in the rollout. Details aren’t clear on when smaller brands will be able to capitalize on the new feature. Check out the video below: Now that you’ve done…
ASICS shoe designers share an inside scoop on the making of the revolutionary METARIDE™ shoe. Source: Behind the Design: METARIDE™ Technical running is the one area where consumers won’t balk at the price of a shoe. Actually, that’s not true. Jordan Brand retros are casual shoes and the price ranges from 160 – 500 dollars…
Foot Locker is investing $12.5 million in children’s apparel company Rockets of Awesome. Source: Foot Locker is investing $12.5 million in kids’ clothing company Rockets of Awesome—the latest in a string of deals CNBC has taken the time to write a smart post on the investment of Foot Locker into youth subscription service Rockets of…
Shop at Vans.com for Shoes, Clothing & Accessories. Browse Men’s, Women’s, Kids & Infant Styles. Get Free Shipping & Free Returns 24/7! Source: Vans® | Official Site | Free Shipping & Returns When VF Corp acquired Vans the company was an afterthought. Since it’s acquisition however it has grown, “From just over $300 million in…
