Source: UA Newsroom Under Armour has the benefit of Nike encountering their #metoo moment first as the reason why the brand hasn’t really seen any blowback against StripperGate. Why did I just lead this post on UA’s direction in footwear with a comment on their recent troubles in the exec suite? Because I feel that…
Under Armour employees received an email earlier this year that upended a longstanding company practice: They could no longer charge visits to strip clubs on their corporate cards. Strip-club visits were symptomatic of practices women at Under Armour found demeaning, current and former employees say. Source: Under Armour’s #MeToo Moment: No More Strip Clubs on…
Discover the Diadora Lifestyle Fall/Winter 2018 collection: a line with authentic DNA and no limitations. Source: https://www.diadora.com/en/us/stories/lifestyle_fw18/#4 Dad shoes, retro runners, when the wave hits everyone rides it until it crashes on the beach leaving nothing behind. It’s actually frustrating to see in the sneaker world. I’ve spoken often about diversity in a sneaker closet and…
Inspired by gravity-defying athletes and space travel, the new Air Jordan XXXIII was made to change the game of basketball. Thanks to its new FastFit… Source: Air Jordan XXXIII Holiday ‘18 Colorways. air.jordan.com I used to do an article named Should You Buy To Flip? You can use the link to check out some of…
pic by @thwiz42 on Twitter One of the primary issues with the relaunch of a brand happening as hype vs a well thought out procedure is these moments always take place. Since July DeAndre Ayton has been wearing Nike footwear while Puma creates a custom pair for his size 18 foot. The issue has been…
Yeah, I know purrrfect is kinda wack… just go with it. Source: PUMA Basketball | PUMA.com A few months ago when the PUMA Basketball journey launched again, I wrote a post explaining that I thought a lot was wrong with how it was done. Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk…
Source: UMass Boston Establishes Motley Chair to Head New Sports Leadership and Administration BA Program New Balance has been quietly erasing their big mistake in supporting President Trump after their issues with the Obama Administration and the TPP. At one point New Balance was being touted as the official shoe of White Supremacists. It didn’t…
Explore and buy the Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’. Stay a step ahead of the latest sneaker launches and drops. Source: Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’ Release Date The sell through of any product released is always a matter of right…
Niche-Out© Marketing Boxing, CrossFit, Ninja Warrior, Parkour, Lacrosse, Track & Field, Frisbee Golf and any sport that receives a small amount of coverage are niche sports. MMA and UFC are growing, but can also be considered niche. These lesser known athletic events, when marketed the correct way, can help both brands and retailers establish long-term…
If you take a moment to browse through my videos on YouTube you’ll notice I have Champion tees in almost every color. I rocked Champion gear in the 90s and I’ve come back to the brand as a new generation has started wearing the apparel and accessories. One of my favorite lines from Wu…
Source: Basketball Shoes Q4 has done the easy part, they made kicks. While most people think that the hardest aspect of creating a sneaker company is designing and getting the product from the assembly to the warehouse, the reality is that’s the fun part. The brand has also made inroads with professional athletes which gives…
ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised…
One of the primary problems with the treatment of the WNBA is that the brands have yet to really make a push for creating a story around the players. I thought with Nike taking over the sponsorship of the league from adidas that things would change. We would begin to see signature sneakers and…
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
Top brands like Nike, Jordan, Levis, adidas, New Era, Polo Footwear, Timberland, Decibel, Trukfit & more. Your trusted source for the latest streetwear fashion apparel, urban clothing, shoes and a Source: Home One of the most frustrating things in the world for a sneaker shopper is walking into a crowded store and waiting on a…
Source: http://shoeinshow.com/mediacast/114-lightin-it-up-with-chris-burns/ #114 Lightin’ it up with Chris Burns Chris Burns // Founder/Owner // ARCH Footwear industry analyst and commentator extraordinaire Chris Burns rings up Shoe-In to provide his many thoughts on the Puma/Jay-Z collab, the cooling off at adidas, the dominance of NIKE, the importance of the resale market in tracking athletic brand…
SI-18 and SI-2018 pictured Source: Si-2018 Collection It’s well documented on this site how excited I was when I saw the K-Swiss Gen K Knit early last year: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? At a moment when every brand was delivering a knit shoe and adidas was winning with the NMD…
A REVlite midsole provides additional comfort without added bulk or weight. Source: 247 There isn’t any secret that last year I touted the New Balance 247 as a close competitor for shoe of the year. The shoe made my top ten shoes with the Tokyo Rat version of the new style and the price for…
Nike kicks off a summer-long journey with Just Do It Headquarters at 1541 North Cahuenga Blvd in Los Angeles. Source: Just Do It This Summer I can’t count how many times since Investor’s Day 2017 that I’ve stated how Nike moves like a startup. It’s one of the reasons that in my prediction for 2018…
Alright once I moved beyond the fact that dude got his sister killed… I could actually watch the film without screaming at Tariq for being a busta, lol. Actually, his name is Torren in the film Amateur, but talk about a kid who played his role a bit too well in Power, sheesh. Amateur is…
This video is an introduction to a topic that was born from a dialogue on the shifting demographics of sneakerheads. While the initial topic was how marketing people are missing an opportunity due to a failure to understand that “sneakerheads” are no longer niche, it developed into a back and forth on recognizing brand…
photo via Soccer365 In 2014 Nike grew soccer sales to 2.4 Billion which rivaled the brand sales in basketball and equaled adidas’ sales in soccer. 2014 just so happens to be the year the World Cup took off like a rocket in North America. I remember sitting in my office across the street from…
