Hitoshi Mimura is a Japanese legend in shoemaking and his detailed “13 Measurements” system of documenting the foot of an athlete has inspired the creation of countless performance footwear for athletes around the world. After working independently over the last few years M. Lab has signed an exclusive arrangement with New Balance. This places…
It’s the first running shoe to feature Nike’s latest foam technology that’s designed to cushion the impact of each stride and offer the energy return needed to stay fresh late in a run. It will be available February 22. Source: Meet the Nike Epic React Flyknit In October of 2017 Nike laid down a…
It should be noted that K-Swiss is a large global brand. It is not a publicly traded company so the quick information (stock, etc.) is not so readily available. I can’t make an in-depth discussion without disclosing that I don’t have POS data to support my thoughts on what the sales are like. What I…
The NBA star is helping YouTube bolster its sports programming with more athlete channels. pic via Fortune Source: YouTube Is Teaming With Kevin Durant to Add More Athlete Channels Last year I touted KD’s move to YouTube as having the potential to improve the sell through of his Signature model with Nike. I was wrong….
Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…
Originally posted on Housakicks I’ve been quite busy with a lot of household work and finding spare time to write has been darn near impossible. I was able to carve a little bit of time today and I was led to look at Jordan Brand’s line up for the month of February. Out of the 17…
Jamming, PUMA’s newest top-of-the-line running shoe. With a form-fitting evoKNIT upper and a high-tech midsole comprised of free-floating NRGY beads. evoKNIT, Free-floating NRGY beads, Translucent TPU encases the multi-coloured NRGY beads, internal 3D heel clip Source: Jamming Men’s Running Shoes, buy it @ www.puma.com There are only so many iterations of footwear that can be…
The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…
Nike is giving new scrutiny to its digital agencies. Source: Nike’s ‘Reverse Auction’ Review Is a Bad Omen for Agencies This is the perfect article for the sneakerheads who read ARCH. This is an opportunity for me to explain why I’ve been so adamant about building the AHN (ARCH x Housakicks Network) into a sneaker…
New Balance #111 on the Forbes America’s Largest Private Companies List Source: New Balance on the Forbes America’s Largest Private Companies List New Balance is a Private Company. (Private companies are not on the stock market. If you don’t understand this, ask and I will explain. A company has to have an IPO and then…
Under Armour $UA, $UAA Current Share $14.75/$15.92 2017 Recap: I was speaking with an analyst/writer for Benzinga and we were discussing Bitcoin and he asked me what I thought. I said I didn’t know enough, but if I had any money in pocket (which I don’t since I basically lost half a million a year ago)…
Kyrie Irving directs Nike Basketball’s new film, Find Your Groove. Highlighting the KYRIE 4, the spot features athletes Rob Gronkowski, Jayson Tatum and Jah Swish. Source: Kyrie Irving Finds His Groove in New Film I was going to come up with something profound, but after looking through the trending topic on Twitter that “Nike came…
#1 Saucony 5000 Bricks images via Saucony I know this is the most unlikely brand to land at the top of a top sneakers list. The ‘Bricks’ Saucony has the best level of detail I’ve ever seen in a sneaker. If you can show me a shoe that has the quality and craftsmanship, post it…
#8 Air Jordan 1 Retro High OG – Black/Royal-White images via SBD There are some shoes that stick with you forever. The classic silhouette of the Air Jordan 1 has always been with me. When I was young I drew shoes and when the logo of the Jordan 1 appeared and a local rich kid…
#14 New Balance ‘First of All’ Stance 997 images via New Balance Another brand that shows up multiple times in this list when they probably don’t show up at all on others is New Balance. The privately owned brand was one of the strongest performers this year when it comes to the delivery of premium…
#29 Nike VaporMax Khaki/Anthracite/Pale Grey/Black 849558-201 images via Nike The unfortunate aspect of VaporMax is that the everyday person doesn’t understand how technically advance the shoe is. Based on the bonding technique it’s one of the first athletic running shoes that doesn’t rely on a traditional midsole between the upper and outsole. The price of the…
images via KITH, size? and brand websites The compilation of anything is difficult. You have to be acutely aware of more brands than the average person. The list has to try and not be biased, which is impossible, and the reason you’ve chosen shoes has to be clear or the list is just something you…
Just when I felt that Under Armour was moving in the right direction via content creation I remember that I have been saying for the longest time that brands, like small business people, have to control their narrative. They have to understand the market and create with the consumer in mind, but they have to…
Source: www.willieescobar.com Earlier this year I reported on a collab with legendary Amsterdam sneaker boutique and brand Patta: Black People Won’t Rock FUBU but Amsterdam Is When I analyzed this collab I created a really hard to read title, but I had to… FUBU was an amazing brand and it launched Black fashion into another…
Originally posted on Housakicks The Nike Air Foamposite sneakers will always resonate with the DC area; nine years ago the Foamposites were still one of the hottest commodities on the market. 2007-2009 were probably the best years of the Foamposite sneakers; we witnessed the arrival of the Eggplants, the Cactus, the Coppers, the Pewters, the Electro Lime and…
inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts. Source: https://www.inov-8.com/us/graphene-press-release I can’t claim to be a scientist and while I think I’m pretty smart I did the same thing that you just did… I Googled Graphene. Once I did I was caught between the…
I was reading a post and a series of tweets from a prominent sneaker analyst (Matt Powell of NPD Group) who stated that the sneaker industry is suffering from too much information about releases being available. The analyst also stated that the scarcity model is the reason why sneaker retail was once so dominant. The…
