As we hit ‘Win Like ’96’ season with the Air Jordan 11, we look at the pivotal training routine leading into 1996 that prepared Jordan… Source: Training To Win Like Mike The Breakfast Club is part urban legend, part reality and all 90’s. Anyone who played ball in the 90s remembers the stories told about…
Source: https://sgbonline.com/sheikh-shoes-betting-on-nike-for-turnaround/ Sheikh Shoes ultimately blamed its trip to bankruptcy court on its inability to secure shipments from Nike, by far its largest supplier that holds an unsecured During Investor’s Day Nike stated clearly they were going to begin cutting off mediocre retail outlets. The Swoosh is looking at owning 80% of its retail doors for…
Anyone following the site knows that I’ve been giving UA grief for a couple of years because of the lack of marketing and the lack of video in relation to UA Basketball and in particular Steph Curry. I wrote an article that gave the details on how the decline in Under Armour’s footwear sales…
My hand was shaking too hard during this video but it’s worth a watch. The Vault is the only sneaker boutique in Memphis with a Nike account. Summit, which I visited to do the Clearweather video is another but it’s more apparel than sneakers. Superior, another sneaker boutique in Memphis owned by Village Mart,…
When The Sports Authority went into bankruptcy it shook the sneaker world. The chains owed Nike and Under Armour money and the absence of the retail outlet shook the sneaker industry for almost three years. Other retail outlets have filed for bankruptcy, but the recent filing by Shiekh Shoes is a direct response to what…
Official SONRA Store. Shoes Made in Germany. Designed by Hikmet Sugoer Source: SONRA I think everyone in the sneaker community knows who Hikmet Sugoer is. The stores he used to run, Solebox, was a constant on the scene and was infamous for collaborating with brands on dope kicks like the ASICS Gel Lyte and…
Sneakeasy Pop-Up to Open in New York City; NBA Player Edition Basketball Sneaker Exclusively at House of Hoops; Foot Locker Hires New Specialized NIKE Sales Associates Source: Foot Locker Announces Elevated Customer Experience Platform In Partnership With NIKE I know that my writing references to Investor’s Day is going to become redundant when looking at…
Many thanks to Gary Nolton + Walter Iooss for their original behind-the-scenes imagery, seen for the first time in this article. In an era saturated… Source: ‘Be Like Mike’: Jordan + Gatorade 20 years ago if you were a high school or college ball player, 20 years ago if you were a kid without…
Originally posted on Housakicks We live in the day and age where the consumer is no longer satisfied with simply buying a product; brands must offer a lot more than the mere product. The consumer of the 21st century wants a one of a kind experience that comes with his/her purchase. And brands that can figure…
For the first time in a long time I’m writing a Should You Buy To Flip? but honestly I’m not really writing this as much as I’m warning you about how the market works now. I haven’t written an article on flipping because the GR flipping game is officially over… Unless you have a Nike…
Source: BGR Brooks Running has done what a lot of athletic companies aren’t doing. They have taken the time to dig into their market. Right now Brooks is one of the definitive running shoe companies. They have a lifestyle department, but the classic running shoes from the brand haven’t made a return like with ASICS…
.@Reebok & @VictoriaBeckham to design collections that encourage women to be the best versions of themselves Source: Reebok x Victoria Beckham – Fitness.reebok.com It’s been a long time since the Spice Girls roamed the streets yelling “Tell Me What ya Want!” Posh Spice is generally known as the woman who nabbed footballer David Beckham. To…
Originally posted on Housakicks Dominic “The Shoe Surgeon” Chambrone’s striking customs have been featured on nearly every sneaker forum/site worldwide, and rightfully so because he has mastered his craft. His latest project, the eBay X Air Jordan 1 is a testament of his attention to details. If you are a customizer and you want to improve…
ASICS Soho opened on November 2nd Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS has been one of my favorite brands on the marketing front. It’s not that they’ve created adidas level ads, they’ve taken a deep dive into content creation and the brand in its many flavors has…
Source: Reebok News Stream : REEBOK OPENS GLOBAL FLAGSHIP STORE AT NEW BOSTON HQ Building on the promise of the a better customer experience discussed by adidas NA Pres. Mark King, the Reebok store will be the home to an in store customization process for customers. Personalized shopping is the means by which every brand…
Source: Nike Internal / 2017 NIKE, Inc. Investor Meeting Andy Campion opens the afternoon by reinforcing the fact that Nike is the #1 consumer brand. (This has to be in response to the multiple reports discussing adidas jumping Jordan.) Summary of Key Points and deeper perspective: Growth is never linear. During dynamic times many feel…
View the latest NKE stock quote and chart on MSN Money. Dive deeper with interactive charts and top stories of Nike Inc. While the market is busy buying shares of Nike because of the report on Investor’s Day, I’m busy sitting here with a look on my face that reads, “not surprised”. I’ve been writing…
Source: 2017 NIKE, Inc. Investor Meeting NOTE: My comments are in parenthesis. This will be updated as I edit the pictures to insert them in the transcription. Check back throughout the day. I transcribed the presentation as best as possible from the Investor Meeting Livestream. Please ask questions about any abbreviations you don’t understand. I…
Originally posted on Housakicks I’m sure many who read this title will get irritated, because as much as most want to claim they buy their sneakers independent of outside influences, we all know that isn’t true. We all have our preferences as it pertains to brands, colors, and style but for the most part, people wear…
Above Parkour athlete Lynn Jung is shown lacing up a pair of Saucony kicks. Source: takeover – Page 1 – Saucony Stories I have continued to refer to the Saucony Originators campaign as a sign of all that is wrong with the sneaker marketing industry. The influencer based Originators saw ten sneakerheads launch 100 pair…
VaynerNation, On 11/14 my official collaboration with K-Swiss drops and we launch the “GaryVee 001 and 002”! I am really excited .. never thought a businessman shoe was in the cards ? A lot of you have been following me through this journey and I just want to say thank you and I am so excited for…
I’m sitting at the computer raving about the Nike commercial that aired (I didn’t get to see it because I’m watching the game on TNT OT on the NBA.com site). I’m discussing and writing this great article about how Nike’s marketing team gets that the NBA x Nike campaigns can really generate some serious heat…
