Search Results for “cdo”

Nike’s Continued Investment in the CDO Confirms a Concern for StockX and GOAT

Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…

Nike’s CDO is Creating One Standout Brick and Mortar Store Chain | Jimmy Jazz Harlem

Chris Burns 6 years ago6 years ago 3

Source: Jimmy Jazz online at http://jimmyjazz.com The Consumer Direct Offense by Nike has created a situation where retail outlets are going to have to create a customer experience that rivals Nike’s own doors. This is difficult as a brand knows exactly what its customer desires in a visit to a physical location. When Nike established…

How Will Nike’s CDO Growth Shape StockX, GOAT and eBay? Part 1

Chris Burns 6 years ago6 years ago 0

Nike currently has a lawsuit pending over problems with workplace diversity and sexism. While many sites and news outlets are focused on how this case will affect the recent resurgence by the brand, I moved to a different discussion based on the recent third party sales I’ve had utilizing the StockX website. Last year I…

Jordan Brand

Justin Timberlake Air Jordan 3 White Cement |Another CDO Move By Nike |Big Dividends

Chris Burns 6 years ago 0

Originally posted on Housakicks Nike’s marketing genius was put on display again last night right before the multitude of folks watching the Super Bowl half time show. Justin Timberlake was performing before millions of viewers and I’m sure we all caught the limited Air Jordan 3 White cement he was rocking. This is again a sign…

Shiekh Shoes Seeks Bankruptcy Protection | The Nike Wall In The CDO Era

Chris Burns 6 years ago6 years ago 4

When The Sports Authority went into bankruptcy it shook the sneaker world. The chains owed Nike and Under Armour money and the absence of the retail outlet shook the sneaker industry for almost three years. Other retail outlets have filed for bankruptcy, but the recent filing by Shiekh Shoes is a direct response to what…

adidas Unveils 2017 Mcdonald’s® All American Games Uniform Collection

Chris Burns 7 years ago7 years ago 0

Source: adidas NEWS STREAM : adidas Unveils 2017 Mcdonald’s® All American Games Uniform Collection Since I was a kid the Mc Donald’s All American game has been something that I wanted to participate in or something that I admired. Watching the event was like tracking down kicks. You had to find someone with cable, figure…

Is adidas in Trouble Without Yeezy?

Chris Burns 2 years ago2 years ago 4

Updates: Herbert Hainer was CEO until 2015. My years were wrong on 2014, but the statement is still correct. Kasper Rorsted became CEO in 2016. I shared this graph yesterday showing adidas’ growth over the last twelve years. I needed a baseline for the data, so I chose to look at two-year increments from…

Mary Dillon Takes the Helm of Foot Locker in One of the Most Difficult Business Environments the Sneaker Industry Has Experienced

Chris Burns 2 years ago2 years ago 0

Mary N. Dillon, former Executive Chair and CEO of Ulta Beauty, Inc., has been appointed President and Chief Executive Officer and a member of the Foot Locker Board, effective September 1, 2022. Dillon has over 35 years of experience leading consumer-driven businesses in a diverse range of industries, from consumer-packaged goods to restaurants to telecom…

ENDSTATE Prepares for Drop 2: Statecraft Luxury Sneaker | Why this Sneaker Release Could Change Everything

Chris Burns 2 years ago2 years ago 0

Endstate’s Next drop features 1000 NFTs connected to the luxury Drop 2: Statecraft Sneaker. ENDSTATE entered the Web3 and NFT space with an approach similar to RTFKT which was acquired by Nike. The comparison should stop there. ENDSTATE has been extremely conscious about focusing on the blockchain’s ability to tie the metaverse with physical products…

While eBay Adjusts to Combat StockX, Nike’s Circularity is an Additional Threat

Chris Burns 2 years ago2 years ago 0

Nike gives you plenty of opportunities to help fight climate change through your shopping choices. Source: How Nike Helps You Help the Planet There isn’t any secret that resale is getting more difficult to do. The Golden Goose isn’t done laying eggs, but the multitude of issues potential resellers face in a post-Covid environment are…

How Sneakers Ruined My Life by @Trentoutloud | The First Real Inside Look at How the Nike and adidas DTC Strategies Hit Small Retail

Chris Burns 2 years ago2 years ago 0

Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post:…

Foot Locker is Just the First | Mobb Deep Explained It Best

Chris Burns 2 years ago2 years ago 0

Mobb Deep once opened a song with the words: There’s a war goin on outside, no man is safe from You could run but you can’t hide forever from these, streets, that we done took You walkin witcha head down scared to look You shook, cause ain’t no such things as halfway crooks The song…

CNBC Reports on a Prediction arch Made Years Ago: Foot Locker says 2022 sales will fall as it expects to sell fewer Nike products

Chris Burns 2 years ago2 years ago 0

Foot Locker shares are tumbling after the retailer forecast revenue to drop in 2022. Source: Foot Locker shares sink after retailer says 2022 sales will fall as it expects to sell fewer Nike products This is not gloating. I have a lot of friends at Foot Locker and it pains me to read a post…

Predictions, Why You Should Question Yeezy over Jumpman, and The Top Sold Sneakers in 2021 via arch Data

Chris Burns 2 years ago2 years ago 1

In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…

As Brands Dive Into the CO2 Producing NFT Marketplace, On-Running Converts Carbon Emissions into Running Shoes

Chris Burns 2 years ago2 years ago 1

Announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. Source: Turning carbon emissions into running shoes CleanCloud™ is the next big step on our journey towards decoupling On’s growth from our carbon emissions. It follows the introduction of Cyclon, which offers fully recyclable performance running products via…

Celebrating Under Armour’s Investment In Black Designers with the Important Launch of the Curry Flow Go

Chris Burns 2 years ago2 years ago 0

Source: Love at First Step: Introducing the Curry Flow Go I struggled with the title of this post. For Black people at sports brands, being celebrated can isolate them. To stand out can lead to targeting and mistreatment. It’s the unfortunate circumstance of Black people working in industries controlled by White people. This post isn’t…

I Found Yeezy’s Sitting in the Mall @Ballinonabudget | On Running and the Nike Wall

Chris Burns 3 years ago3 years ago 1

I know that’s a picture of a Yeezy, but in this video at 3:23 seconds a topic I’d love to bring up in a board room for discussion takes place. When I talk about mainstream retail vs specialty retail, I’m talking the difference between walking into Chiappetta Shoes Inc and walking into a Shoe Palace. Those who…

Jimmy Jazz Looks Like Footaction | That’s Not a Good Thing

Chris Burns 3 years ago3 years ago 1

Source: Jimmy Jazz | Shoes, Streetwear, Sportswear & Designer Clothes Jimmy Jazz has long been one of my favorite retail chains that was built around the Nike wall. In past posts, I explained that the Nike wall wasn’t a good thing for retailers. Jimmy Jazz, however, for years has been able to capitalize on smart…

Delineation: A Deeper Dive Into Birkenstock’s Separation from the Pack

Chris Burns 3 years ago3 years ago 2

pictured above is Maya Wasowicz – In her coach’s opinion, Maya Wasowicz is one of the ten best karate fighters in the world. When the Polish-born athlete moved to New York at the age of eleven, she did not speak a single word of English. Her passion for sports introduced her to karate. Here, she…

Where Do You Sell That Return? Size 10.5 – Nike Blazer Mid 77 Vintage White Black 2019

Chris Burns 3 years ago2 years ago 0

100% Authentic. These are the actual pictures. Source: Size 10.5 – Nike Blazer Mid 77 Vintage White Black 2019 I sold the shoes pictured in this post on StockX. When I sent the shoes, they were in perfect condition, brand new. By the time the box reached StockX, or when someone pulled the box out…

Russell Westbrook Why Not? Zer0.4. Has Interesting Opportunities if Capitalized On

Chris Burns 3 years ago3 years ago 0

For the launch of his new signature shoe, the Why Not? Zer0.4, Russell Westbrook and Jordan Brand commissioned six talented artists to create pieces inspired… Source: Russell Westbrook Elevates Two More Artists With The Why Not? Zer0.4. air.jordan.com This isn’t a detailed post on the Why Not? Zer0.4. It’s a celebration of the colorways dropping….

Nike Unite Retail Concept Continues the Consumer Direct Acceleration

Chris Burns 3 years ago3 years ago 0

Nike’s latest retail concept opens at nine locations worldwide before 2021. (San Antonio Location Source: Nike Unite Retail Concept If Nike wanted to ramp up store openings, they could. I’ve written continuously that retail should really consider themselves as dialysis patients and Nike is the machine that cleans the body. At any moment, Nike could…

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