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In this lecture I dive into how not having the appropriate paperwork for my licensing agreement with a sneaker company led to bankruptcy. I also discuss the issues that arise in blogging and utilizing pictures from websites that you may not have permission to use.
Video breakdown
1:39 Launching the Center Court Basketball website
2:20 Licensing a sneaker brand
3:40 Etonic, Daymond John and licensing
4:50 Importing sneakers without a real licensing agreement in place
11:20 The importance of owning the content on your blog
