SPIDER-MAN: INTO THE SPIDER-VERSE – Official Trailer (HD) and the Air Jordan 1 Retro Chicago

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A kid named Miles Morales from Brooklyn… could only wear one shoe right? It was either the Retro 1 or the Uptown aka Air Force 1 in all white. I’ve been making the point lately that the concept of sneakerheads has to change. The range of people who now consider themselves sneakerheads is so diverse that sneaker culture finds its way into every aspect of life. In particular sneaker culture is leaving its imprint all over the Marvel Universe. When you consider in Black Panther that Suri, T’Challa’s little sister, uses the “What are those?!!!” line in the film and a theater full of White and Black people from all ages immediately caught the reference, you realize that sneaker culture is now American as apple pie. Now in this latest trailer for Spider-Man: Into the Spider-Verse it’s apparent Nike has their stamp on the film as the main character is rocking Air Jordan 1 Retro Chicago kicks and they are featured prominently throughout the trailer. The trailer is amazing and I have to assume that the placement of such an iconic sneaker isn’t a coincidence at all. Check out the trailer below.

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