This episode of Patriot Act is the epitome of how hype is created and it perfectly utilizes the refutation in research to tear down the logic around hype. Hasan lays the groundwork by introducing and covering “Conspicuous Consumption”, which leads to a discussion on the Carlyle Group’s investment into Supreme. It is definitely worth 24 minutes of your day, especially when Hasan launches his own site:
https://thecarlylesupremium.com/collections/all
Where he proves that hype sells. Every tee he created is currently sold out.
As informative as this show is if you’re watching you realize this is entertainment and even Hasan, in condemning Supreme for being invested into by war machine Carlyle Group, is selling us his own brand and just as he profits from his Netflix show that is informative, he also has a lane in branding and building hype for commodities with his limited release drip/drop. It’s an intriguing discussion.
