K-Swiss’ president also explained to FN what traits define today’s young, sophisticated consumer. Source: How K-Swiss Plans to Win Over Sneaker Fans With Its Fall ’17 Line | Footwear News In 2004 K-Swiss attempted a launch into basketball. I was in contact with Jeremy Much who handle grassroots contacts. I rebranded my Center Court Basketball…
The NBA’s top 12 endorsers will make $233 million off the court this year by Forbes’ count led by a pair of Nike guys in LeBron James and Kevin Durant. Under Amour’s Stephen Curry is closing fast though.(Photo by Ezra Shaw/Getty Images) Source: The 2017 NBA All-Stars: Players That Earn The Most Money From Endorsements…
The shoes showed up on Nike endorser Neymar Jr. last week and the internet went crazy. Personally, I don’t think you mess with the classic. The Uptempo was my surprise resale shoe of the year in 2016. The hype is real on the shoe without the Supreme branding, but I’m sure it will be…
It’s always crazy to see the dunks from these guys, Jordan Kilganon, Justin Darlington, and Jordan Southerland, on the NBA Stage. It would seem the NBA would be slightly embarrassed by the dunk product they put on the floor when these guys have always been next level. I have to admit that Zach Lavine and Aaron…
I’m starting this off with a statement from NPD’s Matt Powell. Why? Because he’s the OG of Sneakernomics and his data influences a lot of my research when I write something business related on the site. The only time it doesn’t completely influence my research is when I decide to break ranks and argue against…
