Electric Theatre Collective delivered what could eventually become an ad for adidas. Pharrell’s latest song features his signature four count drop into a speaker rattling 808 with bars delivered by 21 Savage and Tyler, the Creator. The video FX appear to be claymation, but the detail is so incredible it’s hard to think that the…
The biggest information from this week in the sneaker biz was Hibbett Sports move to acquire City Gear. I transcribed the conference call and wrote my own notes about this. https://arch-usa.com/hibbett-sports-t… In the discussion section on the Hibbett x City Gear acquisiton section I said that I wouldn’t buy $HIBB because they launched an e-commerce…
The adidas Crazy Pack derives from Kobe’s time as an adidas rep. The shoes have been recreated to deliver to the next generation a representation in footwear of their unwillingness to be “regular”. adidas has taken a ton of effort to present itself as counterculture and anti-establishment in its campaigns. The overt message has been…
