A Most Beautiful Thing

FILA Celebrates “A Most Beautiful Thing” With Custom Tennis 88 Sneaker and Tee | How Do You Move Upmarket?

Chris Burns03 mins

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Source: FILA Celebrates “A Most Beautiful Thing” With Custom Tennis 88 Sneaker and Tee I recently wrote a post on Fila and their sponsorship of the project “A Most Beautiful Thing“. I was interested in the project because the story is a new branch in the discussion of sports and African-Americans. I had never heard…

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FILA’s Subtle Support as Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film is Dope

Chris Burns03 mins

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Source: FILA Becomes the Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film Documentaries are almost always undermarketed and targeted to a specific audience, which limits the reach of the content. A story about rowing wouldn’t typically hit my radar at all. A story about rowing, in Chicago, with African-Americans? This undoubtedly captured…

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