From 1st August 2025 Liverpool FC will wear adidas for the third time in its history with the sports brand supplying match kit, training wear and culture wear to all men’s, women’s, academy teams and LFC Foundation staff. adidas and Liverpool Football Club announce multi-year partnership LeBron James’ ownership in Fenway Sports Group and Nike’s…
Source: adidas Enters Formula 1® with Multi-Year Mercedes-AMG PETRONAS F1 Team Partnership adidas enters motorsport with a partnership that unites two icons in one of the fastest growing sports As Official Team Partner of the Mercedes-AMG PETRONAS F1 Team, adidas will design and create a complete range, combining performance and style for the entire team,…
StockX is a private company with a massive amount of fundraising under its belt. The company is moving into a position where there won’t be another funding round. The company will have to IPO. In the first post in this series, I explained why the platform implemented guardrails to offset a slow market. Throughout this…
Listen to the article: The sneaker industry needs nuance. Instead, the business is often looked at in extremes. Either, The sky is falling, or kicks are the hottest alternative commodities in the world. Discussing the reality of the industry isn’t exciting. It’s much easier to capture attention with complaints or praise. I’ve discussed in the…
This is not a video disparaging Noah. I’m a fan of his. This video is meant to offer him material to make a pitch for a signature sneaker. When comparing social media followings of the signature athletes for adidas to Noah Lyles, it’s easy to see why adidas gave signature models to hoopers. The…
Marketing and branding, qualitative vs quantitative, KPIs, A to B testing, marketing is only “cool” when the final product is viewed. Too often marketing by sportswear brands feels “either/or”. Either a brand is all in on fashion and influencers or they create a slogan and reinforce it through the year. In both instances the expenses…
The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…
adidas is almost done with the recovery from the YZY debacle which has been extremely problematic for the brand in the U.S. There is not a reason to rehash how the billion-dollar partnership skewed how the brand operated in America. There is not a reason to bring up how the Fear of God partnership has…
In the past I’ve attempted to keep up with the mainstream sneaker outlets by sharing my top 20 or 40 sneakers of the year. I based this on a section of the site I listed as Dope S–t I Like. This made for what I think was the most engaging and interesting list in the…
Inaugural Collection Revealed at the CLOT SS24 Fashion Show during Shanghai Fashion Week adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen ma Source: adidas Originals and Edison Chen Announce Global Partnership There are still CLOT x Jordan Brand products sitting in Nike’s retail stores. Many of them…
Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…
adidas celebrated history in the making yesterday as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history Source: adidas Celebrates Future of Sport with Record-Breaking Crowd in Nebraska, Signs Star Volleyball Player Lexi Rodriguez to NIL Deal One of adidas’ biggest downfalls has been the…
https://www.yofi.ai/ I recently wrote an article about the upcoming adidas Yeezy releases: https://arch-usa.com/does-adidas-liquidating-more-yeezy-inventory-change-the-decline-in-resale/ In this discussion I found that Yeezy hadn’t really gained steam in resale although the supply is limited and not readily available anymore. I was able to speak with Jordan Shamir Co-founder of YoFi, a bot prevention platform, who verified that the…
For over two decades, the partnership between adidas and Yohji Yamamoto has continued to pioneer a trailblazing approach to avant-garde sportswear. Source: Y-3 Presents: Fall/Winter 2023 Chapter 3 adidas didn’t have to place a legend like Tricky into the advertising lookbook for this collection for it to be considered one of the best luxury deliveries…
adidas may be entering that moment where everything aligns and moves the brand beyond their issues with celebrity endorsement… Then again, this post is about a meta-athletic endorsement with an actress at the peak of her powers. Zendaya has slowly removed the layer of coming-of-age starlet via a series of films and shows where she…
Adidas offers student loan assistance to employees – Portland Business Journal (bizjournals.com) Portland Business Journal reporter Demi Lawrence delivered an important article on adidas’ plan to support their employees who have student loans. “Through Adidas’ student loan support program, eligible employees can receive $100 per month toward their student loans, up to $1,200 per year.”…
Today adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. Source: adidas to release existing YEEZY product in May 2023 It doesn’t matter how many times someone explains that adidas is a 20 billion dollar a year company and that Yeezy…
Source: Sec Defensive Player of The Year and No. 1 Overall Draft Pick Aliyah Boston Joins adidas Family Under Armour has been doing so much right lately, that it allows one to overlook that the company isn’t really ramping up signing new athletes to its sports rosters. The company did sign a soccer player in…
adidas has to find the connection between Germany and the U.S. It always seems that there is a disconnect in where the brand is, where they are headed and how they are going to get there. Not to bring up terminated relationships, but the Three Stripes gets discussed more for Yeezy and Fear of God,…
Starting with the ‘Super Ape Star’ in 2003, for two decades, adidas and BAPE® have made their mark in culture with a series of instantly recognizable collaborations. Now, coinciding with the Japanese brand’s 30th anniversary and the 20th anniversary of their partnership, the Three Stripes and the iconic label have come together once again for a…
Nuance: a subtle difference in or shade of meaning, expression, or sound. Right now, sneaker culture is up in arms and screaming “I told you so” about adidas‘ recent announcement that unsold Yeezy sneakers will weigh on the brand’s 2023 revenue. The inventory will be an ongoing problem for adidas but does not carry…
Source: Discover How the New adidas DEI Strategy Enables the Core Value of Respect in the Workplace | adidas GamePlan A adidas had a difficult 2022, but they began building out a DEI strategy that is discussed in detail on their GamePlan A site. Use the link above to read about their plans for being…
