Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand
Every sneakerblog and major news outlet is either tweeting or retweeting the information shared by Sportswear analyst Matt Powell. Today the NPD Group released data that stated, “Adidas has overtaken Jordan as the #2 brand in U.S. sport footwear. This is an achievement I never thought I would see in my lifetime.” – Matt Powell…
