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adidas Releases Multiple Collabs and Collections to Reignite Interest in Premium Footwear

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Source: adidas Originals Releases the Never Made Collection In the last week a group of sneaker culture enthusiasts and analysts have been having a prolonged back and forth about adidas’ “growth” in North America. As CEO Kasper Rorsted delivers consistent discussions on adidas growth, the industry recognizes that adidas has slowed down considerably and I…

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adidas Originals Arkyn Campaign Continues the Shift From Last Year… and That’s Not a Good Thing | Marketing

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Source: adidas Originals Arkyn Campaign In the last two years I’ve had the pleasure of spending a considerable amount of time analyzing adidas marketing campaigns. The material was so textured and layered that each release of marketing from the brand felt less like someone trying to sell something and more like a brand that needed…

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adidas Originals x Daniel Arsham New York – Kith Exclusive Launch | Consistency Across Platforms

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This Friday, July 21, Kith will be exclusively launching Daniel Arsham’s first collaboration with adidas Originals, as the duo reinvent the classic New York silhouette.  Arsham’s signature design cha Source: adidas Originals x Daniel Arsham New York – Kith Exclusive Launch Daniel Arsham is an artist. adidas in the last three years has been more…

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adidas Originals – Samba MIG

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Source: adidas NEWS STREAM : adidas Originals – Samba MIG adidas is doing it’s own version of remastering its Originals footwear from the past. The brand has been around so long that a remastering of a Made in Germany shoe requires some serious detailing and materials. The premium construction of this Samba Mig underscores how…

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