Brands are Recognizing the Importance of Performance and the Value of Owned Events: 2022 adidas Adizero: Road to Records Livestream
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
