Inspired by our essential need to connect with nature, adidas TERREX and Japanese outdoor label and wander have collaborated on a collection made to encourage more outdoor adventures Source: and wander and adidas terrex celebrate their connection to nature with their latest collab When adidas placed all of their chips on Yeezy, I said it…
adidas is number two. How does number two capture number one when number one controls the major sports in the largest market? They place an emphasis on endorsers in the major sports, but they move quickly into capturing the niche markets where the collective of fans of various brands can amount to a more loyal…
adidas TERREX athletes embrace Hong Kong culture by dyeing their white Zero Dye trail running kit indigo blue Source: adidas TERREX: TRUE COLOURS Imagine buying a shoe that is devoid of color, a Zero Dye, blank slate; not a traditional painted, all white leather, or a bleached fabric, a shoe that was created with the…
