Just when I felt that Under Armour was moving in the right direction via content creation I remember that I have been saying for the longest time that brands, like small business people, have to control their narrative. They have to understand the market and create with the consumer in mind, but they have to…
When you hit the mall to shop for sneakers, wouldn’t it be great if Kevin Durant himself could whisper all about his Nike KD9 shoes in your ear? Well, now he can, at more than 300 Foot Locker locations nationwide. Source: Foot Locker Learns a Move From Museums, Launching In-Store Sneaker Audio Tours | Adweek…
I feel ridiculously out of touch right now. The Holiday season is almost over. Everyone I know and everything I see is discussing turning over a new leaf for the New Year. I’m simply trying to put together a better understanding of this past year. I haven’t really laid out any major goals for 2013…
On November 29th at 5:30pm I will be speaking at the University of Memphis Fogelman School of Business in Dr. Fabian’s entrepreneur’s course. In preparation for that I am of course sitting and creating information that will be used in the conversation to analyze the growth of the company and how I am actually doing…
I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this…
If you don’t know PSFK is one of the best websites in the world for trends and information that is cutting edge. It is an absolute honor to have been chosen for an interview! That means someone thinks that my little engine that could is worth the time. Thank you to Viki Imrie for choosing…
