Big Footwear Brands Move On From Black History Month, Merrell Launches “This Land” on March 1st – Faith E. Briggs x Merrell
https://www.faithebriggs.com https://www.thislanddoc.com https://www.merrell.com/US/en/home I stated last year during my case study on outdoor sportswear that Black people are a viable market segment that should be catered to, but not pandered towards. The problem is outdoor brands sought to look towards youth culture which is always inevitably influenced by Black people, but does not have…
