I intentionally chose this image from Jordan Brand. Grumpy Westbrook symbolizes how I feel after touting the growth of Jordan Brand’s CMS. WHY NOT? UNITE. air.jordan.com | Slow and Consistent Storytelling Establishes Branding – ARCH-USA As Jordan Brand launched the air.jordan.com site, I lauded the strategy. In the post above, I talked about the considerable…
Dominic Chambrone, the Shoe Surgeon, reviews his approach to the AJ13, explaining what makes it one-of-a-kind from a purely construction viewpoint. Source: The Shoe Surgeon Deconstructs the Air Jordan 13 Jordan Brand may be taking a hit in the market right now, but the brand has taken a serious path towards creating a connection to…
With the season of the Air Jordan 4 in full swing, legendary actor, director and New Yorker Michael Rapaport looks back on the late 1980s… Source: NYC RECREATION – BY MICHAEL RAPAPORT. air.jordan.com Michael Rapaport is like the one White dude who can accidentally say the N word and not get beat the F–k down…
PHOTOS: SUE KWON Do the Right Thing exemplifies Spike Lee’s unwavering passion for storytelling. First released in the summer of 1989, the film now serves… Source: SPIKE LEE + JORDAN – 1989 TO ‘FLY 89’. air.jordan.com Although Jordan Brand has basically killed resale and the hype that goes along with every release, they do understand…
A preview of the unseen Air Jordan 31 Low before it is released in Spring/Summer of 2017 Source: 1ST LOOK – AJ XXXI LOW. air.jordan.com air.jordan.com has delivered the first images of the samples of the 31 Low in these rotating gifs. I think the shoe in the monochrome white and silver is the best…
Source: NOLA WEEKEND – PHOTO RECAP. air.jordan.com It’s always nice to get a behind the scenes look at the major events from All Star Weekend. The Jordan Brand family dropped a ton of pictures via ar.jordan.com to show us what happened for NOLA 2017. The pics of family and kicks is dope. Check out a…
As basketball’s biggest weekend continues, steadfast New Orleans Jordan collectors share why they’ve gotta shine. Photos by Aubrey Edwards. Source: GOTTA SHINE. Air.Jordan.com I don’t think the Air.Jordan.com website has gotten a lot of traction. It’s possibly because the content there is sparse. The site is only updated when there is an event or a…
Michael Jordan accepted his first big screen starring role on Space Jam and Warner Bros. created a state of the art, training HQ. Go inside the Jordan Dome. Source: INSIDE THE JORDAN DOME. Air.Jordan.com The weekend is over and everyone’s still talking about the Space Jam 11. “Look at how high the cut is on…
The first time Michael Jordan pumped a triumphant fist in the air to celebrate an NBA championship, he was wearing the Air Jordan VI. Twenty-five years after his first trophy, the shoe has fittingly received the Pinnacle treatment. Source: CHICAGO. THE WINNING CITY. Jordan.com Jordan Brand just launched a freaking blog. I just discovered this…
