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WHY NOT? UNITE. air.jordan.com | Slow and Consistent Storytelling Establishes Branding

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In September, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the third film debuts, starring Russell Westbrook, his… Source: WHY NOT? UNITE. air.jordan.com This post is less about the latest video in the Unite series, an ongoing video campaign combined with written blogs via the air.jordan.com site creating…

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Jordan Brand Spring 2018 Women’s Collection ‘Season of Her’ | Will It Hit the Mark?

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The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…

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How Many Pairs Of The Air Jordan 11 Win Like 96 Were Produced? Should You Pay Over Retail?

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Originally posted on Housakicks What I’m about to say in the next couple of paragraphs is entirely based on my own interpretation based on past observations and my background in mathematics. Jordan Brand dropped the Jordan 11 Win Like 96 incognito  a few days ago in select locations. It was to be expected because the same…

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Game Of Thrones, The Resellers-It’s Kill Or Be Devoured

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Originally posted on Housakicks Most revolutions were birthed with humble beginnings and a genuine heart; after the revolution comes the era of prosperity. And it’s usually in the time of prosperity that trouble begins and soon after, everything collapses. The sneaker reselling industry was once ruled by only a few renown shops; at the time flightclub was the…

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It’s A Great Time To Be A Jordan Retro Collector, It’s Always Been !!

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Originally posted on Housakicks Adidas has definitely mastered the art of connecting with the current breed of collectors. There is nothing new under the sun, somehow many of the mainstream media websites think they understand something guys who actually live and breathe the sneaker game don’t understand. Jordan Retros have always sat on shelves; as a matter of…

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Air Jordan 6 Gatorade Or Carmine 384664 145 | Nobody Cares About “Being Like Mike” Anymore

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Originally posted on Housakicks The Air Jordan 6 Gatorade is the embodiment of what happens when a brand runs out of creative ideas. I’m still wondering whether Nike’s CEO “edit and amplify” is still in full effect. Do I think these Gatorade 6 will sell out? I will answer with a confident “NO” and my evidence…

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