Sneaker Industry Prediction for 2024 | Number 2: Allbirds Figures it Out… a Little Bit
No longer the Silicon Valley uniform darling, Allbirds has had the roughest post IPO performance of any brand. The company has all the tools to turn the ship around but appears to be mired in an unwillingness to venture outside of their norms. The company is ridiculously vanilla and non-threatening. A company unwilling to challenge…