When I saw the ESPN 30 for 30 on And1, it moved me to pen an ode to basketball based on my own life in the sport. Set Free Richardson could have made the project much longer, but in the short time the film covering “The Greatest Mixtape Ever” triggered nostalgia and a longing to…
Different Paths One Family Source: Different Paths One Family In 2016 I did an interview with Dallas Stokes as he began a push to bring And1 back to prominence. It was a short lived collab, with Dallas facing considerable push back for trying to recapture the roots of the brand that fascinated basketball fans at…
In May of this year Footlocker reported on the decline in basketball sales. This trend has continued into the 3rd Quarter with basketball actually killing margins across the board. I have seen first hand the reduction in sales as my online shop was based primarily on Nike Basketball and over the past two years, I’ve…
Final question in this brand discussion with Dallas Stokes of And1. In this segment I get to the core of why I wanted to interview Dallas. Brand: And1 Primary Business: Basketball Footwear and Apparel Website: And1 Best article on the brand: Slam Online, Ball is Life these articles cover a lot of the details on where the…
In part 2 of the series we dive into two more questions with Dallas Stokes the man behind the resurgence of And1. This discussion is not the typical interview. I will ask questions and after the answers I will analyze the response and look at it from the business standpoint of brand and market potential. The…
This is a new feature and one that I have to actually work to pull off. The Brand Discussion is going to take a look at a shoe company and question the viability and direction of the brand. In order to accomplish this it will require a connection to the people who are on the…
