Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial ‘Forever Is Made Now,’ as AJ prepares for the Ngannou fight on March 8th. When doing an analysis of Under Armour, it’s easy to forget the company is a global brand. The…
https://www.underarmournext.co.uk/ Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea…
Anthony Joshua has teamed up with his cousin and rising star musician, Maulo, to create the ultimate fight night song. Source: Anthony Joshua Uses Music to Mentally Prepare I’ve been overlooking the work at UA lately. The company has ramped up ad spend and marketing is showing up in a variety of places. The work…
Shop Underarmour.com for 2017 summer gear, polos, backpacks & more. Under Armour makes game-changing sports apparel, shoes & accessories. FREE SHIPPING available + FREE Returns. Source: Under Armour® Official Store – FREE Shipping available In the last year I’ve taken the time to analyze brand websites and look to see where some changes could enhance…
I’m paying close attention to the marketing aspect of Under Armour. Last week I stated that they had a clear advantage in boxing over other brands and that a solid promotion of their athletes could generate more interest. Under Armour is obviously paying attention and they are spending more time developing their marketing on boxing….
After Anthony Joshua’s victory over Wladimir Klitschko, a few things are clear: Joshua is fast becoming boxing’s No. 1 star, and Klitschko, at 41, is still a force in the heavyweight division. Source: Things we learned from Joshua-Klitschko This ESPN article explains how big this victory by Anthony Joshua is. This is one of…
Source: Boxing Boxing is not the draw that it used to be. It’s turned into a sideshow in many ways and MMA is taking a lot of the audience, but the sweet science remains one of the purest sports. It’s been years since Evander Holyfield made the heavyweight division a thing to look forward…
