It’s been an extremely busy month. As everyone knows November includes Black Friday and Cyber Monday. The month initially started off really rough for ARCH shoe sales. But as the month came to a close things really picked up. It was pretty exciting to say the least. So first things first, I will get into…
ARCH Sneaker Store on Amazon is getting ready for Cyber Monday by dropping prices! Grab a pair of The Allen casual shoes, or a pair of the CG097II Lightweight running shoes, or buy both for the low price of 35.00 on Cyber Monday! Get a Free ARCH Stay Motivated Logo Tee with the running shoes,…
I love it when someone takes the time to write about the brand considering the amount of difficulty involved in gaining exposure for small companies. A big shout out and thank you to Fashinvest.com for introducing ARCH to their audience. Here is the link to the article for you to share with friends. Thank You…
On November 29th at 5:30pm I will be speaking at the University of Memphis Fogelman School of Business in Dr. Fabian’s entrepreneur’s course. In preparation for that I am of course sitting and creating information that will be used in the conversation to analyze the growth of the company and how I am actually doing…
As always I am ready to update you guys on what’s happening so I’m starting with another picture. The pic above is of the recent shipment of the Storm Collection CG097II Lightweight running shoes. The shoes are about an ounce heavier since I increased the weight of the mesh used, specifically in the Red and…
For those of you who are following these, I hope you are getting a better understanding of the work involved in attempting this shoe business. I guess it’s not an attempt, I’m doing it… just not very well. Here is the marketing breakdown for October. Please note the start dates for the ARCH Casual: The…
I guess creating a promo for selling 70 pair of shoes in 7 days seems kind of small in the grand scheme of things, but that’s what I’m doing. Building a brand is difficult primarily because getting press coverage is non-existent unless you know “people”… and I don’t know people, but I do know my…
ARCH Casual: The Allen in Oak Denim & Suede/Oak Suede & Denim Allen
The CG097II Lightweight Trainer (Designed by Ian Matic Gale of Barbados) SOLD OUT The CG097II weighed in at 6ounces and utilized a segmented outsole for a flexible outsole that allows the foot to move naturally. The shoe featured nubuck and mesh with a perforated insole. This limited release shipped with a Rumbatime watch and a…
As usual it is my goal to make sure I keep anyone interested abreast of what’s happening with the company. While the CG097II is selling a greater pace than the Casual shoe, I decided that the early Fall release would be new versions of The Allen casual shoe. I am also working on winterized versions…
If you don’t know PSFK is one of the best websites in the world for trends and information that is cutting edge. It is an absolute honor to have been chosen for an interview! That means someone thinks that my little engine that could is worth the time. Thank you to Viki Imrie for choosing…
I had a great article written about the shoe company today on PSFK, but the link is directed here instead of the ARCH website. If you would like to check out the shoes then click this link www.arch-usa.com . Thanks for stopping by! Chris B Learn more about ARCH
Special shoutout to Harrison T. Crite of The X-Styles. Harrison T. Crite is a rising wardrobe stylist from NYC, who runs an all-male fashion blog. He did an interview with me on his blog, http://thexstylez.blogspot.com/, along with an unexpected photo shoot featuring ARCH casual wear. I am honored to have Harrison take an interest in…
I recently took a couple of weeks off to enjoy a vacation to the most inspiring and wonderful place on Earth. The fam went to Disneyworld Orlando and although my feet hurt like the writer in Misery after Kathy Bates did her thing with the club, I was still inspired. I was able to step…
I’m just trying to keep those who check the site up to date on what is happening with the CG. The shoes are finally in transit! I hate this time because I really can’t do anything until they arrive. I can’t sew the labels on the shirts since the labels are with the shoes, and…
What I have found is that many small companies fail to do all of the things necessary to create apparel that can match what the large companies are doing. Most small companies make a tee shirt or polo and they still have the Hanes, or Fruit of the Loom logo in the shirt instead of…
As always, my goal is to keep you informed of what’s happening with my little engine that could. I had the mold completed for my boxes and the pics came in last night. The box is made of recycled paper with a gloss black finish and the ARCH logo on the lid. While I always…
I’ve given you a look at the Fall 2012 Allen collection that will hit the site around September, but I haven’t told you what is coming up this summer. I was waiting to talk about it because I didn’t want to jinx the project and then I realized that you can’t jinx a company by…
I have to eventually start planning ahead like a real shoe company. Over the past few years I never really had direction and I simply made shoes when I could. Without vision and foresight, and the belief that I can actually make ARCH into a viable entity in the shoe industry, I might as well…
SOLD OUT The Allen is a clean, stylish casual shoe that features suede and denim with a white outsole for a more adventurous look. This comfortable and durable shoe will be a great go-to shoe for your everyday life from casual Friday to a laid back weekend. Please note that there will be variations in…
The Allen is a clean, stylish casual shoe that features suede and denim with a white outsole for a more adventurous look. This comfortable and durable shoe will be a great go-to shoe for your everyday life from casual Friday to a laid back weekend. Please note that there will be variations in the suede…
The ARCH 1 of 1 Program is a unique venture that caters to true sneakerheads who have always wanted to own a pair of sneakers that were REALLY exclusive. The theory behind the ARCH 1 of 1 Program happened when ARCH worked with Neimaj Footwear to help the company make a limited run of their…
