Nike is Finally Taking L’s | Allyson Felix Secures 5th Olympic Bid & Athleta Empowers

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Welcome Allyson Felix to the Athleta team. Allyson is one of the most decorated track & field athletes in US history & voice for equity in women’s sports. And, Athleta’s first sponsored athlete. It’s important to avoid hyperbole. Nike is fast approaching 50 billion through a strategic business plan. Athleta isn’t really a disruptive force…

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