Adidas said Wednesday it will buy shoemaker Reebok for $3.8 billion, giving the company about 20 percent of the U.S. market and the potential to better challenge leader Nike Inc. on its home turf. Source: Sportswear maker Adidas to buy Reebok When adidas finalized the acquisition of Reebok in 2006 for around 4 Billion dollars,…
Bella Hadid recently landed a major contract with Nike. Which led Olympic ice dancer Meryl Davis to call out Puma and Nike for hiring celebrities over athletes. Meanwhile Puma CEO Bjørn Gulden says, “Our marketing, with personalities like Rihanna, Kylie Jenner, Cara Delevingne … has increased our brand Source: Are Customers More Likely to Buy Celebrity-…
Source: adidas NEWS STREAM : adidas’ BOOST technology powers Aberu Kebede to victory in Berlin Above is a post from adidas about one of their sponsored runners winning a marathon. If you visit any sports company’s website you will find a celebration of the athlete and how their gear inspired them and helped them to…
