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Under Armour’s Black History Month Drops Have Been Both Empowering and Dope, but It Doesn’t Matter… Here’s Why

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Source: Celebrating Black History Month The spate of Black History Month sneaker collections has diminished considerably, but Under Armour has made an effort to consistently outdo itself every year over the last 5 celebrations. The brand has delivered collaborative efforts with this generation’s Gordon Parks, Devin Allen: Under Armour’s Inspirational Collab with Devin Allen Could…

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Timberland’s Black History Month Campaign and Sneakerheads Who Complain About BHM Collections

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Timberland launched a project called From The Root in honor of Black History Month.  Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…

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Under Armour and adidas Create Important BHM and Women’s Initiatives for 2022

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adidas Women in Sport: https://news.adidas.com/american-football/adidas-creates-new-possibilities-for-women-in-sport-with-its-biggest-ever-commitment-to-innovation–/s/866bd72a-e669-4d6c-b01f-6e566d8f572b Under Armour Black History Month Collection 2022: https://www.underarmour.com/en-us/t/black-history-month/ I did this video to explain how Black history and the treatment of women historical concepts aren’t in black and white. The mistreatment and issues with race are recent and continue to take place, in some instances, intentionally and in others by…

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Big Footwear Brands Move On From Black History Month, Merrell Launches “This Land” on March 1st – Faith E. Briggs x Merrell

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  https://www.faithebriggs.com https://www.thislanddoc.com https://www.merrell.com/US/en/home I stated last year during my case study on outdoor sportswear that Black people are a viable market segment that should be catered to, but not pandered towards. The problem is outdoor brands sought to look towards youth culture which is always inevitably influenced by Black people, but does not have…

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Kawhi’s “Inspire The Dream” Collection From New Balance Should Do More Than Inspire Through Fashion

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New Balance’s “Inspire The Dream” collection was inspired by Kawhi’s personal story Source: Kawhi’s “Inspire The Dream” Collection Launches Jan. 30 Updated: In my haste, I made a mistake by not completely researching the project created by New Balance. I utilized their PR from their site which unfortunately didn’t state who worked on this project…

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