In 2018 Nike Began Repairing Kyrie’s Image, in 2022 They Dropped Him
In 2018 Kyrie’s sneaker sales were declining. The Kyrie 1-3 were the best-selling Nike Basketball signature sneakers. Those models showed up in NPD data for top 10 sneakers sold, establishing Kyrie as a mainstream, general release success for the Swoosh. Even in my own data Kyrie’s sneakers from 1-3 garnered considerable above retail sales in…
