Source: Reebok x Chromat: Chromat Spotlights Reebok’s New “Energy Return” Sole at New York Fashion Week There aren’t any pictures here of the Instapump Fury Boost. Right now Reebok has a landing page to be notified of the extremely limited model when it arrives. The Instapump Fury Boost™ “Prototype” will be available exclusively at atmosCon…
Debuting in the Nike Joyride Flyknit Run, Nike’s latest cushioning innovation brings new thinking to impact protection. Source: Nike Joyride Cushioning Innovation and Nike Joyride Flyknit Run Official Images In 2017 when Nike was delivering it’s manifesto for the future at their Investor’s Day they discussed Nike Air and Nike React as well as ZoomX…
Source: adidas Originals EQT Refill Pack adidas has been on a roll. The brand has taken over the premier wall space in retail outlets and in sneaker circles the resale on an adidas BOOST product outpaces Jordan Brand. Collector’s continue to get excited by GR drops like the black Japan NMD and the brand believes…
Adidas’s senior VP of global brand strategy breaks down why the brand with the three stripes is the hottest sneaker brand on the planet right now. Source: Adidas Tells Us How It Plans to Catch Nike | GQ I’ve written several articles explaining why sneakerheads think Kanye is the key to adidas success. I’ve written…
Source: adidas NEWS STREAM : adidas Originals Unveils the ‘KING PUSH’ EQT Grayscale in Collaboration with Pusha T Lord Willin, you might be able to grab these. Okay that was a wack pun, but damn adidas, we hitting people with the 200 dollar price point on a Primeknit/Boost collab heading into winter when I won’t…
Source: adidas NEWS STREAM : adidas Originals – Color BOOST NMD FW16 I know it’s been covered on multiple websites, but adidas has finally created color Boost. This could be a game changer especially when the traditionally gift buying time of the third quarter begins. Nike is attempting to stack Black Friday and Christmas with…
Portland, July 11, 2016 – Today adidas gives BOOST™ a bold new look by introducing it in color for the first time. Available in red and black, the highly anticipated color update to BOOST offers runne Source: adidas changes the look of energy running as BOOST is launched in Color adidas is making sure to…
