SPACE(S) – Bricks & Wood (bricksandwood.us) According to CNBC, “Eight out of 10 Black-owned businesses fail within the first 18 months.” I could end this post with this statement, but I’ll go on. My first sneaker company I lost the license and went bankrupt. I’m not embarrassed to write that sentence, because bankruptcy hit me…
This list won’t be either/or. There will be a combination of simplicity and subtlety in some instances, and design and uniqueness to make the list. The goal is to deliver insight into work taking place alongside of more popular sneaker collabs. Overlooked means there won’t be any New Balance or Jordan Brand collabs, but this…
K-Swiss x Bricks & Wood (bricksandwood.us) First, I’m writing this post only 24 hours after the collaboration rolled out on the Bricks & Wood website. I did a similar post after the New Balance collaboration with Bricks & Wood: Bricks & Wood Creates a Dope Campaign with New Balance with Jungle To Jungle | A…
Bricks & Wood – Bricks & Wood (bricksandwood.us) K-Swiss went all in on the hype around Gary Vaynerchuk and entrepreneurship. They did so at a point when they had created an incredible sneaker to rival the NMD and New Balance 247. When the brand abandoned their tennis roots and their designers to chase the trend…
pic via Bodega Source: In Conversation w/ Kacey Lynch of Bricks & Wood I’ve been a fan of Bodega for a very long time. As one of the indie sneaker boutiques I see doing a variety of projects to inform and engage their fans, I often use them as an example of what larger retailers…
ODDS Atelier in Memphis is so new, their website is still under construction: http://oddsatelier.com/ They do have an active IG and Facebook and they are hosting events while being Memphis’ only sneaker boutique not based on consignment. I picked up a few items on my trip and I unboxed my Karhu Trampas got to 4:58…
Every other site has covered the collab between New Balance and Bricks & Wood. I’m looking at this from a different angle. Recently, I wrote about K-Swiss’ return to Los Angeles and their attempt to reconnect with the Black consumer. In a video, created by Baron Davis’ SLIC productions, Bricks & Wood announced that they…
I’ve kept a screenshot of a comment made to me by the President of K-Swiss for a year. His comment happened on a discussion of a Black History Month Campaign by New Balance. The president of K-Swiss felt compelled to compare my site and my work to another sneaker industry analyst. That sneaker industry analyst…
