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Why Small Chains Losing Nike Should Look at Brooks Running for Pointers

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In 2018, I wrote a response to a discussion from a prominent industry analyst. My post stated, “Why People Should Stop Saying Performance Is ‘Soft or Slow’.” https://arch-usa.com/why-people-should-stop-saying-performance-running-is-soft-or-slow/ While COVID-19 is now being used to explain the growth in the performance running category, that information overlooks Brooks Running’s consistent growth over the last 4 years….

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Business Talk: Nike, Brooks, Adidas Running Shoes: Who’s Winning This Marathon Season?

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Source: Nike, Brooks, Adidas Running Shoes: Who’s Winning This Marathon Season? Phil Wahba, dropped this tidbit of info and I saw it on NPD’s Matt Powell’s twitter feed. What’s this information? I’ve been saying recently that while the sneakerhead world revolves around hype and Nike, there are other markets and the sneakerhead community although significant…

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