I’ve been asking for more video content from Under Armour. Like the recent Infiniti video featuring Steph Curry, Under Armour allows Champs to do the heavy lifting to profile UA. My immediate question is who paid for this promo? The video is not cross platform. It does not appear on UA’s website, but it…
It’s Saturday morning September 2nd and I’m browsing the web for stories on the sneaker industry. I’m also driving Lyft so my time is fractured. When a client pops up on the app, I jump in the car and go pick them up. What tends to happen is I find some great source information to…
There are a few things that reignite passion for a company in the US: margins and perception. Why perception? If a company looks incredible people invest. If a company is perceived to be making great strides and those moves they are making are tied into an athlete during one of the most historical moments in…
The subtitle here should be, “without even trying.” In the sneaker world for the last few years Nike has dominated the Christmas season. They have consistently released highly coveted kicks the day after Christmas, while dominating the days before Christmas with the release of the Air Jordan 11 Retro. Those of us who check for…
