Clouds and Dirt – ARCH-USA

I.T. Ep. 117: The K-Swiss x Gary Vee ‘Clouds & Dirt’ Collab and Influencer Marketing

Chris Burns6 years ago6 years ago03 mins

I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this video I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders…

K-Swiss Goes the Pre-Order Route on the Gary Vee 003 Clouds and Dirt

Chris Burns7 years ago6 years ago16 mins

Source: Gary Vee 003 Clouds and Dirt Gary Vee remains one of the most divisive people in social media. The businessman turned Trainer of Entrepreneurs has dropped two shoes with K-Swiss. Naturally the releases haven’t been commercial, but the intent was to establish K-Swiss as a brand that represents the startup culture that is dominating…

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