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Coco Gauff and New Balance Look Towards Legacy with Contract Extension and New CG1

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Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance  The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports.  In a recent post on Saysh, Allyson Felix’s footwear…

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New Balance x Coco Gauff’s First Collection Seems to be Missing Parts of the Sales Strategy

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Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…

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