Under Armour Doubles-Down on Connected Footwear; Unveils New Line of UA Record™ Equipped Running
Source: Under Armour Doubles-Down on Connected Footwear; Unveils New Line of UA Record™ Equipped Running In an attempt to maximize the extensive data and tech the brand has acquired Under Armour is finally entering the miAdidas, Nike+ category of interactive fitness footwear. Personally footwear data is a bit played to me, but I think those…