Complex’s Netflix Show “Sneakerheads” Isn’t a Documentary or a Serious Project… It’s Just Goofy, Mainstream Fun
In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…
