Are collections acknowledging Black History Month, commodification or celebration? Nike and adidas have both gotten these collections wrong and smaller brands are now taking on the process of bringing attention to the rich contributions made by Blacks in America. Delivering a collection is complex. Everyone won’t like what’s being done, and this makes the task…
Under Armour’s upcoming Black History Month delivery is the best concept I’ve seen from any brand attempting to celebrate the rich heritage of Blacks in America. The brand collaborated with photographer Devin Allen. Devin has been the camera behind some of the best photographs taken for Under Armour. Devin Allen is also in line as…
The #UAForge96 is back, releasing across three colorways on Feb. 8. Check out the lookbook featuring local creatives from Baltimore and captured by UA Teammate and heralded photographer, Devin Allen: https://undrarmr.co/2Bp0dX1 Source: UA Forge 96 returns for Season II I don’t know who or what has happened at Under Armour in the last few months,…
