ASICS​​ Elevates Gamers and Media with ‘Mind Games – The Experiment’ Documentary

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Since Nike’s Breaking2 experiment, I’ve stated the most important foray for brands would be in developing media, specifically sports film and television series. Nike jumped off the new year with a streaming fitness service on Netflix, but what I was aiming towards in my prediction was the creation of long-form video content to rival original…

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Bobbito Garcia’s ‘Rock Rubber 45s’ is a Masterpiece Documentary That’s One Part ‘Still Standing’ & One Part ‘Beautiful Struggle’

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  Too often the stories of our heroes are told after their demise. We get the details about what they went through via biopics or biographies. That’s not a problem, but in Hip-Hop it’s a constant which is unfortunately common because our shining stars are cut down in their prime. Bobbito Garcia’s life has been…

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