The NBA’s top 12 endorsers will make $233 million off the court this year by Forbes’ count led by a pair of Nike guys in LeBron James and Kevin Durant. Under Amour’s Stephen Curry is closing fast though.(Photo by Ezra Shaw/Getty Images) Source: The 2017 NBA All-Stars: Players That Earn The Most Money From Endorsements…
Bella Hadid recently landed a major contract with Nike. Which led Olympic ice dancer Meryl Davis to call out Puma and Nike for hiring celebrities over athletes. Meanwhile Puma CEO Bjørn Gulden says, “Our marketing, with personalities like Rihanna, Kylie Jenner, Cara Delevingne … has increased our brand Source: Are Customers More Likely to Buy Celebrity-…
While I was asleep I guess Under Armour won again. In May UA signed a 10 year deal with UCLA. I’ve always known UCLA as an Adidas school so seeing the Bruins in the Royal and Gold that represents the UC system in Cali is a shocking development, but it is also very telling of the growth…
