Rant: The USATF event was marred by possibly the worst viewing situation in all of sports. The livestream on Peacock was last minute and arrived at the conclusion of the afternoon. No thought was placed into how viewership of track and field has evolved and grown. YouTube remains the best opportunity to catch parts of…
adidas has to find the connection between Germany and the U.S. It always seems that there is a disconnect in where the brand is, where they are headed and how they are going to get there. Not to bring up terminated relationships, but the Three Stripes gets discussed more for Yeezy and Fear of God,…
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…
