When Nike Wins, Who Loses? Part 2: The Brand that Loses with Nike’s Big Win…Starts With a U
Yesterday Nike held it’s Fiscal Year 1Q 2017 conference call and report and as I’ve been discussing for a few years when I began seeing the disappearance of mom and pop accounts, they pushed off the worst year on the stock market they’ve ever had by leaning heavily on their path to DTC. Their conference…