(FILA Luxembourg S.à r.l.) FILA is launching an exciting new digital campaign to mark the 50th anniversary of the brand’s debut in the world of sports. It highlights the passion, elegance and PLEASE Click Through and Watch the Fisrt Campaign Video Before Reading this Post: Fila celebrates 50 years of game changing in a new…
(FILA Luxembourg S.à r.l.) – Source: FILA + Bgirl Alessandra Chillemi Partner Up for Paris FILA was a constant part of the uniform of Hip-Hop’s early days. From FILA appearing in graffiti on Just Ice’s album cover, to Rakim rocking FILA suits in the iconic “I Ain’t No Joke” music video, fat laces and Fila…
Source: FILA and the Shakur Estate Launch Special-Edition Collection of Footwear, Apparel and Accessories Tupac is no longer as relevant as he was. His albums remain in rotation amongst those who loved him during his life, but as more emcees arrive into Hip-Hop, Tupac’s light is diminished. The speed at which careers influenced by…
Source: FILA Taps Brandon Maxwell as Guest Designer for New Tennis Collection (FILA North America) – FILA has tapped Brandon Maxwell, creative director of Brandon Maxwell, the luxury ready-to-wear label, as a guest designer for a new women’s tennis assortment. This marks Maxwell’s first foray into tennis apparel. FILA by Brandon Maxwell blends FILA’s strong Italian…
(FILA North America) – FILA has teamed up with Grammy Award winning artist, Lil Jon, to launch a limited-edition capsule including two t-shirts and a footwear design. The Atlanta native has been Source: FILA and Lil Jon Launch Limited-Edition Capsule of Tees and Footwear Acronyms are embedded into the history of sneaker brands. Those acronyms are…
Source: FILA and Playboy Launch Women’s Apparel Collection at Urban Outfitters Playboy immediately creates images when it’s said. What those images can be are vastly different based on who is being asked what they think about High Hefner’s brainchild. The magazine, the mansion, the squiggly lined station on the cable boxed that clicked sideways, Playboy…
Source: Barneys New York and FILA Debut Limited-Edition Footwear Collection I have to immediately reference my continued issue with FILA’s U.S. strategy. Right now FILA has collabs with Brooks Brothers, KROST and Apt.4B. The sneakers and apparel are upscale and places FILA back into a realm where they were once affiliated with dope boys who…
Source: FILA and KROST Expand Partnership to Reveal Apparel, Accessories and Footwear Collection I’ve been vocal about Fila’s wholesale strategy in the U.S. The company is currently benefitting from being owned by Chinese brand Anta and the surge in Chinese Nationalism, but in the U.S., Fila remains a confusing company at retail. The use of…
Source: Falling in Love Again (fila.com) In the last year, I’ve taken a real interest in watching how Fila is entering the market. It’s a project which doesn’t deliver the site a considerable amount of traffic, so why would I look so deeply into a brand that hit for a small amount of time three…
Dee Wells @DeeWellsOSD on Twitter, shared the Brooks Brothers x Fila collab and began a dialogue that eventually led to the question, exactly who is this collection built for? Brooks Brothers hasn’t been performing very well lately as the athleisure trend has hindered the brands reach and Covid has taken the focus off of suits….
Source: FILA Collaborates with APT.4B to Reintroduce the Original Tennis I remember these shoes as the Just Ice sneakers. I also remember them as the Rakim sneakers. Basically, the Fila Original Tennis remains attached to hip-hop’s heritage and tied directly to dope boys as well. While the shoe has fallen into third tier uniform stores…
(FILA North America) – December 1, 2020 – FILA has launched “Project 7,” a new, limited-edition collection represented by BTS, global brand ambassadors for FILA. The capsule consists of apparel,. Source: FILA Launches “Project 7” Collection Exclusively on FILA.com I have to be honest, I like BTS. I didn’t know anything about the Korean Group until…
(FILA North America) – FILA is excited to announce the release of three women’s Grant Hill 1 sneakers, exclusively available on FILA.com. Source: FILA Introduces its Iconic Grant Hill 1 Silhouette in Women’s Sizes Just in time to help the ladies get ready for their winter apparel, Fila is dropping women’s sizes in the classic…
Source: Introducing FILA’s Original Tennis LX & Centa Greats Brand, CLAE, COMUNITYmade and BrandBlack are smaller brands that focus on an elevated consumer experience. The brands are also creating footwear based on classic silhouettes with subtle, but important differences. Greats and CLAE produce a mix of luxury and sustainability, while COMUNITYmade is handcrafted, made in…
Source: FILA Becomes the Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film Documentaries are almost always undermarketed and targeted to a specific audience, which limits the reach of the content. A story about rowing wouldn’t typically hit my radar at all. A story about rowing, in Chicago, with African-Americans? This undoubtedly captured…
(FILA Luxembourg S.à r.l.) – FILA is ready to return to tennis and make a splash at the 2020 Western & Southern Open and will do so by launching a new, online FILAbyMe tennis shoe design cont Source: FILA Set to Launch Axilus 2 Energized Design Contest For 2020 Western & Southern Open Fila has…
