With top-selling sneakers, a successful IPO and ground-breaking sustainable innovations, the athletic brand is riding high. Source: How On Won on All Fronts to Become the 2021 Brand of the Year On Running’s success has primarily been a benefit of controlled distribution to a market that loves the product. An IPO generates a completely different…
FN asks the industry about the lack of racial diversity in footwear: why it happens, what it looks like and how to fix it. Source: Why the Footwear Industry Needs to Face Its Racial Diversity Problem It was never my goal to become the check and balance for the footwear news industry. This site has…
Virgil Abloh, Paul Andrew, Alexander Wang and more are among those under 40 who are revolutionizing the shoe industry. Source: 40 Under 40: Young Design Stars Who Are Making Bold Moves About two years ago Footwear News was a magazine that would arrive in Foot Locker stores. Managers would read the copies and then pass…
FN is profiling these young leaders in the shoe industry who are leading the way in the next generation. Source: The 40 Shoe Executives Under 40 Revolutionizing the Business Footwear News can be considered the standard of footwear retail news online. Much in the same way that Inc 500 sets the standard for who are…
The Chilean National Customs Office seized more than 16,000 shoes. Source: Customs Officials Seize $32 Million in Fake Nike and Adidas Sneakers | Footwear News This didn’t happen in the US. It occurred in Chile, but it reminds me of the Supplied PDX situation and countless other stories of fakes. The lines are being blurred…
There were plenty of stellar sneaker moments throughout the WNBA Finals. Source: Winning Kicks: The Shoes of the 2016 WNBA Champion Los Angeles Sparks | Footwear News I’m not writing anything here except great job Footwear News!!!!!!!!!!!!!!!!! No one has documented or written anything about the kicks of the LA Sparks team members. Adidas may…
It isn’t easy for small retailers to stay competitive in today’s challenging market. These stores stand out for their growth agendas. Pic from FN Source: How These Independent Retailers Are Distinguishing Themselves | Footwear News When I say big brands I’m not talking the traditional powers of Nike and Adidas. I’m looking directly at the…
The Swoosh may have the secret sauce for grabbing people’s attention. Image via Footwear News Source: New Study: Nike’s Ads Are the Most Effective | Footwear News Everyone say it together, “Nike is a marketing company that sells sneakers.” This article from FN gives Ace Metrix feedback to show that Nike kills its competitors with…
