Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority…
Rant: The USATF event was marred by possibly the worst viewing situation in all of sports. The livestream on Peacock was last minute and arrived at the conclusion of the afternoon. No thought was placed into how viewership of track and field has evolved and grown. YouTube remains the best opportunity to catch parts of…
Source: New Balance Signs Sprinter Gabby Thomas to Multi-Year Endorsement Contract The former Harvard sprinter is now signed to NB. I don’t often fall into the discussion on politics because ultimately the decision of companies to align with a president or a policy is built on a completely different set of values than regular people….
