Vans Understands What Analysts Don’t, Performance Informs Fashion | Built ROWLEY Strong

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Source: BUILT [ROWLEY] STRONG In recent discussions on the sneaker industry there is a consistent refrain of performance no longer resonating and that brands like Vans or startups like Allbirds are capable of taking market share away from the big three of adidas, Nike and Under Armour/New Balance because they are focused on athletic-casual footwear….

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