Kudos to adidas for their Year Round Honoring Black Excellence (HBE) Initiative
Sneaker brands have long attempted to celebrate the rich, but underemphasized legacy of Blacks in America. I’ve always thought that turning a history that isn’t taught enough to Americans into a product was problematic. After a giant misstep by adidas in 2019, the Three Stripes stepped away from promoting a collection. This year they have…
